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email marketing questions
email subscibers and conversion stats
pardo




msg:3420693
 11:53 am on Aug 13, 2007 (gmt 0)

What is the average percentage of subscribers to an email newsletter on a website? If a website has 1.000 visitors a day and a prominent option to subscribe to a list, will there be around 2% subscibers or will it be lower or higher.

The second question is an indication of conversion after sending a mail: what is the average conversion of offers in an email?

 

onlineleben




msg:3420702
 12:06 pm on Aug 13, 2007 (gmt 0)

What is the average percentage of subscribers to an email newsletter on a website?

it highly depends on the topic your site is covering and if the content of the newsletter is compelling enough

If a website has 1.000 visitors a day and a prominent option to subscribe to a list, will there be around 2% subscibers or will it be lower or higher.

Placement of the subscription form is important, but again it depends on what I said above


The second question is an indication of conversion after sending a mail: what is the average conversion of offers in an email?

Depends on how much your audience is trusting you, how good they are targeted. No general answers to this,
except ... "it depends"

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