homepage Welcome to WebmasterWorld Guest from 54.226.147.84
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Webmaster General
Forum Library, Charter, Moderators: phranque

Webmaster General Forum

    
Microsoft's Search Share Edges Up
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 3391755 posted 6:39 pm on Jul 11, 2007 (gmt 0)

Bolstered by a site that requires users to use its search engine for games, Microsoft's Live search engine increased its query volume 67 % from May to June, while as Yahoo's query volume edged downward, according to a new study.

While Google still owns the largest share of the search market with 62% of all search queries in June, up from 55% last year, the query volume of its long-time closest competitor Yahoo was down 16% compared to June 2006, according to a study released this week by web analytics firm Compete.com.

MSN's share of search queries grew from 10 % in June 2006 to 13% in June 2007, boosted mainly from its Live Search Club, where users can play games for points that can be redeemed for Microsoft products, Compete.com said. All of the games involve the use of the Live search engine. With no traffic at all to the club site in April, traffic shot up to 3 million unique visitors in June, according to Compete.

Microsoft's Search Share Edges Up [computerworld.com]

 

kkobashi



 
Msg#: 3391755 posted 9:11 pm on Jul 11, 2007 (gmt 0)

Clever marketing and timing. But they really need to step it up by offering the same across the MSN Games/Zone.com sites. If so, that could continue to put a dent in Yahoo's search volume for this targeted age demographics.

koan

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3391755 posted 10:48 pm on Jul 11, 2007 (gmt 0)

Clever marketing and timing.

I dunno, it amounts to paying users in some way to use your search engine. Long term, they'd be better off investing money into improving the engine instead.

m0thman

5+ Year Member



 
Msg#: 3391755 posted 12:17 am on Jul 12, 2007 (gmt 0)

Don't think they can do it. Personally find everything MSN Live feels a little bit dead - dead slow compared to Google offerings. JMHO

Yawhoo?

jeffgroovy

10+ Year Member



 
Msg#: 3391755 posted 6:07 am on Jul 12, 2007 (gmt 0)

Oh boy, now MSN is resorting to incentivized traffic to fuel it's search engine. It's a new low. AdCenter advertisers beware. What next, in order to log onto Windows, I'll have to perform 3 searches first? I agree Koan, how about investing in the actual product instead.

elsewhen

5+ Year Member



 
Msg#: 3391755 posted 8:36 am on Jul 12, 2007 (gmt 0)

i have noticed that MS is advertising heavliy on the intellitxt network... they are driving traffic directly to their search results pages. i wonder if this is also playing a significant role in the increase.

Receptional

WebmasterWorld Administrator receptional us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3391755 posted 10:30 am on Jul 12, 2007 (gmt 0)

AdCenter advertisers beware.

As long as it continues to convert better than G, I'll take it. Query share is what advertisers really need on Microsoft.

I agree, though, that the organic algo is the ultimate key to query share. Problem is that the high conversion rates of the paid traffic might be due to the irrelevency of the organic results.

superclown2

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



 
Msg#: 3391755 posted 2:37 pm on Jul 12, 2007 (gmt 0)

If more than a third of their hits come from gamers (who are mainly kids) then shouldn't advertisers be made aware of this? I've had to block most universities in the UK and USA from my servers because of problems they caused me.

jeffgroovy

10+ Year Member



 
Msg#: 3391755 posted 9:38 pm on Jul 14, 2007 (gmt 0)

As long as it continues to convert better than G, I'll take it. Query share is what advertisers really need on Microsoft.

I'm going to go out on a limb here and say that you aren't buying gaming traffic from Microsoft. While I agree that traffic that converts is what counts, I also have to add that I've never been able to turn a profit on incentivized traffic, but who knows maybe the gaming industry is different. I definitely agree with your comment about query share at Microsoft. The traffic I've purchased through AdCenter has been high quality, it's just been at such a low volume that I only log into the account once a month to check stats on it.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Webmaster General
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved