I've recently been battling with a troublesome problem. Our site has a large homepage, with about five or six informative sub-pages strongly focussed for each of our main keyphrases.
As an example:
Homepage: Fruits of the World (www.myfruitydomain.com)
Sub Page: Oranges (www.myfruitydomain.com/oranges/)
Sub Page: Bananas (www.myfruitydomain.com/bananas/)
Sub Page: Apples (www.myfruitydomain.com/apples/)
Sub Page: Cherries (www.myfruitydomain.com/cherries/)
The problem we have is that owing to the sheer size of the homepage (and the rate at which the other fruit keywords naturally appear within it) our attempts to attract keyword-specific traffic to the sub-pages are constantly thwarted by the homepage, which either beats the sub-page in the SERPs or gets all supplemental on us.
So far, our attempts to 'thin down' the homepage or move its content to another (robots'd) page have been commercially unviable.
(Wild) ideas we've had so far:
1. Robots-blocking the homepage totally!
2. Converting the homepage content to an image or multiple images
3. Rewriting the whole homepage to drastically reduce the keyword density of the other phrases (which admittedly is quite high ATM)
4. Using ASCII char sequences to replace the rogue keywords (hoping the Googlebot will ignore the ASCII)
5. Replacing just the keywords with images
Unfortunately, these ideas offend our sense of SEO ethics (firmly white-hat) or general standards of accessibilty etc.
How can we (legitimately) stop this monster page from scrambling our results?