Msg#: 3348757 posted 3:15 pm on May 24, 2007 (gmt 0)
Internet advertising revenue, fueled by increases in classified ads, lead generation and display advertising, grew by 35 percent last year to $16.9 billion.
In the fourth quarter alone, $4.8 billion was spent on online advertising, a 33 percent increase over the same quarter a year earlier and the most for any quarter, according to a report by the Interactive Advertising Bureau.
The jump in revenue caps a 10-year span in which the Internet sector has gone from $907 million, or less than 1 percent of all advertising, to 5.9 percent of the $286 billion spent last year by advertisers.
Msg#: 3348757 posted 10:11 pm on May 25, 2007 (gmt 0)
Keep the advertising dollars & budgets up while exceeding ROI expectations is the way for us all to grow in this industry. If we can keep the relative value high, to a business, then this industry will only keep booming & us, as professionals, can keep our values high as well.