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Starting an SEO company
the best way to market the company and get started
Nat2314




msg:3205694
 1:47 pm on Jan 2, 2007 (gmt 0)


Hi this is Natasha. I was trying to brain storm with my team for the best possible ways of launching our SEO company and somehow couldnt think out of the box!

some of the ideas that came up were cold calling, viral marketing, email marketing, SEO on our website and ppc ofcorse but non of this seems like the bomb to me..

I'm sure there are those wise and experienced players out there who can help me stratergise for my company! Please suggest what would the best mode of marketing be for a SEO company and to start getting in the business!

Thanks and much appriciated!
Natasha

 

frenzy77




msg:3206140
 8:22 pm on Jan 2, 2007 (gmt 0)

Hey Nat2314:)

Well, you could try Television.(if in your budget.)
Also another option is Radio. Additionally there is Newspaper
advertising. Another good idea is the Phone book. People always
turn to the phone book when they need something particular.

Lastly you can try offline advertising such as on cars. people, etc.
Oh yeah. One more area is giving away items with your logo on them.
Not too expensive and gets the word out somewhat. A few examples of low cost items are cd's or pens. Also hats, business cards and tee-shirts are a few others.

Hope that helps you out:)

Good Luck:)

frenzy77

henry0




msg:3206281
 10:38 pm on Jan 2, 2007 (gmt 0)

Welcome on WebmasterWorld!

Major factor:
How big of a budget are you going to throw in your own mktg?

Best tool is demo
Show what you previously accomplished

Are you willing to take a few jobs and setup a payment scale upon results?

Do a few jobs for (almost :) ) free and again use those in your portfolio

When a new client hires my small team (including an illustrator a marketer and I) they want to see what we could do, what we have done and hear about us

Nothing new
But still the real meat of launching and dev a biz!

Best wishes and good luck

Henry

NB)
Forgot about:
Search in your area badly performing sites
Come with a SEO plan
Contact potential client
Inflict pain!
Suggest the REMEDY… YOU

<<<edit again..
Join as many as possible network groups
for example:
Chamber of commerce
BNI (business network International)
they have chapters in tons of cities all over the States.

Establish relationship with related biz
Printers
ISP
etc...

Networking and wetworking again
/edit >>>

Jordo needs a drink




msg:3206508
 3:56 am on Jan 3, 2007 (gmt 0)

Rank well for SEO or "Search Engine Optimization"...

Nat2314




msg:3206652
 9:53 am on Jan 3, 2007 (gmt 0)

Hey you guys! Thanks a ton for the advice.

lets see.. i could do radio and some cheap logo methods but tv is out for while... till someone pays me big for the big mkting! but in the mean time i do have some clients i have worked with and am still working with so recommendations shouldnt be a problem.
as far as seo on my site goes we are doing that but its in beta right now so i want to launch it live and then go agressive.. is that smart thing to do?

My real concern was to understand that this industry works on pull and not push marketing and need to know if i am right... i mean if i cold call a big bunch of people will it really be worth it?

regards
natasha

henry0




msg:3206725
 12:30 pm on Jan 3, 2007 (gmt 0)

NO, cold call needs a lot of guts and requires a tough skin to fight rejection syndrome.

I mentioned it earlier, do your home work, assess the site you are targeting, never call or meet with anyone if you are unprepared, know their products, know who they are.
First let them know what does not work, then what you can do.
No miracles but military like preparation

jtara




msg:3206960
 4:40 pm on Jan 3, 2007 (gmt 0)

To play devil's advocate, if you don't have people beating down the doors, perhaps you have a bigger problem than marketing.

If you and your team have experience doing SEO, (you DO have experience doing SEO, right?) presumably you have contacts with customers or potential customers you have worked with in the past. If you come from another company, you may have some legal restrictions on using that customer list, but if you did a good job, you will always have previous customers who will seek you out.

It seems a bit bizaree to me to start a service company without having initial customers. These customers are probably your best source of new customers in the form of referrals.

This, of course, applies to any kind of service-oriented company, not just SEO. My experience is in designing and developing software. I am having trouble imagining the situation where I would get together a group of software engineers and start a company, and THEN brainstorm about where the customers will come from. It just doesn't compute.

I did start such a company once, many years ago. But we had a bank and a city agency as customers to start. Based on my experience, I'd suggest that a press release, focused on some unique aspect of your business that is likely to get it published, is probably the most effective thing you could do to get additional customers, and at low cost. In our case, it was, of all things, our company cats - Macro and Micro - that did the trick. The newspapers and magazines just couldn't resist. The local major newspaper and a city magazine sent out a reporter, NPR ran an interview on "All Things Considered", and lots of smaller newspapers ran stories from the press release.

pageoneresults




msg:3206972
 4:46 pm on Jan 3, 2007 (gmt 0)

Rank well for SEO or "Search Engine Optimization"

Yup! Those #1, #2 and #3 spots are where the action is at! But, is it the type of action you are looking for?

I can tell you from past experience, years ago, that ranking in the top ten for those terms could be highly lucrative if you had the right foundation in place to support the onslaught of requests. And, you will get requests from every Tom, Dick and Jane out there. Your inboxes will be flooded with ranking report requests, search engine submission questions, $500 budget limitations, etc.

While it is definitely an added benefit, just be prepared and setup a network to handle all those requests that you don't want to deal with.

On a side note, don't expect to rank for those terms in 2007. Those top 30 spots have been pretty stale for the past 3-5 years. I believe the algo is different for us SEO folks. :)

jimbeetle




msg:3207004
 5:16 pm on Jan 3, 2007 (gmt 0)

Another devil's advocate here ;-).

If you and your team are planning on making this a full-time venture the one thing you absolutely need is plenty of cash in your pockets. The ramp up can be slow and tedious as you build a reputation, and SEO jobs big enough to support a "team" will tend to go to the more established shops (and all things considered there really aren't that many out there).

As a general guide you might want to figure out how much each one of you wants to take home each month. Then double that to find about how much in new contracts you have to pull in each month.

As a side note, one SEO shop that has been in business for a couple of years posted its financials a couple of days ago (darn gutsy of 'em). Over the past year it saw a substantial increase in business and grew from four to nine employees. The boss is very well known and respected in the SEO world. His total personal earnings for the year were $38K.

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