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New domain, sub domain or just a new directory?
Starting a video section, but where does it go?
tomthumb2000




msg:3104228
 12:41 pm on Oct 1, 2006 (gmt 0)

We're about to start a video section to our site, producing 3 minute pieces as a kind of a visual guide.

But where do we put them? It's a section of our site that's going to grow massively (we're hiring an editor to oversee it) and we'll also post other vids that we find elsewhere on youtube and the rest.

So if we start with a new domain we can get good branding but it'll be sandboxed i guess and need new links.

We could do a subdomain but who ever remembers the url of a subdomain? And wouldn't we still need to get lots of links before [video.widgets.com...] was taken seriously?

Or we could just make a new directory and keep everything there? but i want google to see this as a major section in its own right with it's own theme and keywords..

Some of this is a bit over my head..

 

Quadrille




msg:3104461
 6:09 pm on Oct 1, 2006 (gmt 0)

I think you mean folder, not directory.

And that's the way forward. that way, it gains from the ranking and age your site already has, not to mention direct links. Similarly, the existing content may benefit if visitors find links to it on the new pages.

A new domain, or subdomain (all the same to the SEs), means doubling your marketing effort, dividing the benefit of links (they'll usually go to one or other site, not both), and potentially confusing your visitors.

tomthumb2000




msg:3105012
 9:21 am on Oct 2, 2006 (gmt 0)

Right, folder!

Thanks for the advice, that makes a lot of sense.

So tell me, why DO people ever use sub-domains rather than just benefit from the standing of the current site and starting a few folder? About.com is one example.

Quadrille




msg:3105055
 10:23 am on Oct 2, 2006 (gmt 0)

They are quick and cheap; if your site ws as big as about.com, with the 'link power' that they have, the objections to subdomains fade away. And for a huge site, there is the advantage of making a multi-server site that little bit easier to manage.

Same for Google, Yahoo! and all - slightly different rules apply.

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