homepage Welcome to WebmasterWorld Guest from 54.163.91.250
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / WebmasterWorld / Webmaster General
Forum Library, Charter, Moderators: phranque

Webmaster General Forum

    
"Landing Pages"
seosam




msg:3098578
 4:53 am on Sep 27, 2006 (gmt 0)

What is called a landing page?

 

Car_Guy




msg:3098608
 5:24 am on Sep 27, 2006 (gmt 0)

The first page on a site.

tedster




msg:3098627
 5:50 am on Sep 27, 2006 (gmt 0)

To be more detailed, a "landing page" is the first page a user lands on in THEIR visit to a site. The term is frequently used to mean the page you go to after clicking on an ad.

It can also be used to mean where you land after clicking on a search result or on some other link on some other website.

sharbel




msg:3099296
 5:21 pm on Sep 27, 2006 (gmt 0)

I think tedsters latter description is the more appropriate. Landing Pages are typically the 'special' page that is written specifically for the PPC ad that is clicked (or the campaign).

I dont think many people call the default/index/home page the landing page much do they?

rocknbil




msg:3099443
 6:54 pm on Sep 27, 2006 (gmt 0)

If you go to example.com directly, the first page is indeed the landing page. :-)

As mentioned if you're doing an ad program, don't make the home page the landing page unless the visitor finds EXACTLY what the ad advertises. For example, if you sell green widgets, the landing page should be example.com/green_widgets.html, not example.com/ or example.com/index.html.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Webmaster General
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved