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MySpace and YouTube to Go Head To Head
News Corp Considers Adding Video
trillianjedi




msg:3081308
 11:26 am on Sep 13, 2006 (gmt 0)

News Corp. chief operating officer Peter Chernin told investors at an industry conference Tuesday that the media giant was considering creating a video component to its MySpace social-networking Web site that could rival the wildly popular YouTube.

“If you look at virtually any Web 2.0 application, whether its YouTube, whether it’s Flicker, whether it’s Photobucket or any of the next-generation Web applications, almost all of them are really driven off the back of MySpace,” Chernin said at the conference. “There’s no reason why we can’t build a parallel business.”

[multichannel.com...]

 

MrSpeed




msg:3081429
 1:26 pm on Sep 13, 2006 (gmt 0)

I love YouTube but feel like a dirty old man at MySpace.

TomWaits




msg:3081439
 1:38 pm on Sep 13, 2006 (gmt 0)

"almost all of them are really driven off the back of MySpace"

That's untrue.

whoisgregg




msg:3081455
 1:54 pm on Sep 13, 2006 (gmt 0)

almost all of them are really driven off the back of MySpace

Agree with TomWaits on this comment. I can understand the motivation of the News Corp. COO to spin Myspace's influence in this direction, but anyone who's aware of this space will realize it's false.

I also question the motive in wanting to compete with YouTube -- since YouTube is, thus far, a loss enterprise.

jtoddv




msg:3081558
 3:00 pm on Sep 13, 2006 (gmt 0)

I can't understand why they haven't been more progressive in this area period. It sure has taken them long enough to realize it.

When you have a user base like they do, you need to maximize. It is exactly what Google is doing by pushing new features to the market.

Ride45




msg:3081566
 3:09 pm on Sep 13, 2006 (gmt 0)

RE: also question the motive in wanting to compete with YouTube -- since YouTube is, thus far, a loss enterprise.

It's a game of eyeballs.. You Tube has the eyeballs and can monetize that anyway they want now... It's stealing eyeballs from MySpace, or at least MySpace could keep those eyeballs on it's own site and consequently the revenue (ad revenue being the obvious one) off of the others.

pontifex




msg:3081575
 3:17 pm on Sep 13, 2006 (gmt 0)

"almost all of them are really driven off the back of MySpace, errr... I mean Google"

i wonder, what would happen to myspace, if Google (and maybe Y!) would be offline. is that traffic REALLY created by people going DIRECTLY to myspace, without using a SE? And really created without the people who search for "famous artist"...

P!

whoisgregg




msg:3081585
 3:21 pm on Sep 13, 2006 (gmt 0)

You Tube has the eyeballs and can monetize that anyway they want now...

The internet is littered with the corpses of companies that grabbed a lot of eyeballs but never turned a profit.

TomWaits




msg:3081612
 3:34 pm on Sep 13, 2006 (gmt 0)

I can't understand why they haven't been more progressive in this area period.

I think they kinda liked the idea of somebody else handling the bandwidth issues, as they already had their own to deal with.

cfx211




msg:3081634
 3:51 pm on Sep 13, 2006 (gmt 0)

Get as big as you can, then get those people to do more with you. After hitting a billion members, MySpace probably feels like they can check the first part of the list and move to the second.

Murdoch




msg:3081650
 4:02 pm on Sep 13, 2006 (gmt 0)

I think they kinda liked the idea of somebody else handling the bandwidth issues, as they already had their own to deal with.

Excellent point. Most people just put the YouTube movies on their MySpace pages anyway. MySpace still gets the ad credits from page views and it's not as if YouTube forces their viewers to watch a commercial before the clip starts. Maybe that is what they should do instead. Then you can claim ad revenue for every embedded video on MySpace.

aleksl




msg:3081683
 4:18 pm on Sep 13, 2006 (gmt 0)

After hitting a billion members, MySpace...

There's a physical impossibility for them to have 1 billion real members. 1 billion accounts (or member names) - maybe.

jtara




msg:3081724
 4:43 pm on Sep 13, 2006 (gmt 0)

YouTube and Myspace are polar opposites.

YouTube is about the content. Production quality and novelty are of great importance. And, increasingly, it's being used for more serious topics. While there are comments and favorite lists, community takes a back seat. There are a lot of trivial, amateurish videos, but the ones that make it to the top are either very novel, very well-made, or both.

MySpace is about the community. Production quality takes a back seat. Indeed, the stereotypical MySpace page is practically unreadable, and many members take pride in such.

YouTube videos show up in local media increasingly. It seems I see one on the local news nearly every day. They are always credited to YouTube.

The demographic of MySpace is just to young (Meg aside...) to be taken seriously. I doubt it can be any serious competition to YouTube unless they can change their over-all image. In doing so, they may well lose the demographic that has made them.

MrSpeed




msg:3081759
 5:10 pm on Sep 13, 2006 (gmt 0)

i wonder, what would happen to myspace, if Google (and maybe Y!) would be offline. is that traffic REALLY created by people going DIRECTLY to myspace, without using a SE? And really created without the people who search for "famous artist"...

I rarely see myspace rank for anything. It became popular by word of mouth and viral marketing.

Fundi




msg:3081821
 6:11 pm on Sep 13, 2006 (gmt 0)

I still thing MySpace still have there space and other video sites like YouTube, Myzine, Break they have there own space on the net
Is just a matter of targeting different people group

Iguana




msg:3082113
 9:47 pm on Sep 13, 2006 (gmt 0)

By the way the billion members was a software error (I should have waited a few hours before posting that!). Mind you the way that spammers have realised that MySpace can be very useful, I wouldn't be suprised to see it soon.

MySpace has had its video section and video player for a while now. It includes being able to embed videos in your blog posts or site pages and you can comment on videos. I think News Corp are only really talking about doing some work on an existing area of their site with ratings/favourites etc.

From the article it is just some suit trying to impress investors.

thesheep




msg:3083221
 5:30 pm on Sep 14, 2006 (gmt 0)

The construction of MySpace is so clunky, and the code so horrible, that I don't reckon they should be looking to expand any more right now. Why don't they tidy up what they've got?

jtara




msg:3083288
 6:14 pm on Sep 14, 2006 (gmt 0)

Why don't they tidy up what they've got?

This is pretty simple. They have two options:

1. Wait for their users to grow up.

2. Disable background images.

Option 1 could take a while, so I'd recommend Option 2. ;)

wmuser




msg:3086756
 10:05 pm on Sep 17, 2006 (gmt 0)

I am wondering why they didnt added video feature up to now

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