CNBC did a great report on Myspace saying it may be getting too big now that McHammer Has signed up. LOL.
I guess we will see in coming months if NewsCorp can monetize myspace more without drawing away the users.
|..I could go for a walk and see loads of people.. |
Not everyone can, I know I can't. But I can associate with my friends literally around the globe. So in that sense, it's handy that we can easily find one another. Any network would serve the same purpose, we all found one another on this one.
Heh - even my g/f who won't talk to me right now, will at least send me a message on MySpace. Maybe I better hurry and start another Broken Hearts group..
The bigger goal is how to market this gem before it fades away.
As I understand it, Myspace is extremely popular with teens but open to everybody. I would imagine that a big focus for marketing campaigns is branding. But think about all of the information they collect on everyone who has a page on that site -- age, location, sex, interests, etc. It seems that they could (or possibly do?) display ads based on information they've collected.
Just a thought -- the mass number of teens makes the site popular, bringing in enough traffic that they can highly target marketing to everyone, including the easier-to-market demographics.
I think the geocities comparison is the best I've read here. It's extremely popular with the young crowd and those that have a need to feel young (I'm not judging here).
It really is important for some people to be able to say "Yes" when asked if they belong to myspace.
Did the Geocities own an enormous Newscorp, to me it looks like easy money.
Surely owning a large portion of the media makes it a little different?
Like chodges84 here, I'm 21, and I too just don't get MySpace. I just plain don't get it. It was mentioned earlier about Bebo in the UK - I agree that Bebo might be slightly more common at the mo here, but I get the distinct feeling that MySpace is catching up.
I'm always having people ask me about my MySpace account now. They always look quite confused when I tell them I don't have one.
I just don't get it - it's a social networking thing right? What's happened to the Instant Messenger business? Emails anyone? A phone call? Actually visit people? (I know, I know, a lot of people can't)
After pondering this for all of 2 minutes, I've realised this whole thing about MySpace is about popularity. You've been able to communicate with long-lost friends, school mates, family, etc for years. The easiest by far is either IM or email, right? What makes MySpace so popular then? Is it the interface? The speed and efficiency of use? The cost? I really don't think so - my guess it's because it's all entirely public. Everyone who visits your page, friend or stranger, will find out who you are, and then find out how many people you know. Your MySpace page is your public popularity indicator. If you wanted to talk to a friend, why don't you just email them? It's SO much easier. Now business-wise, I can kinda understand it - you have a product or skill (like a singer) so you make your page advertising that. People stumble upon your page, see what you've got to offer, and communicate with you. I guess that way this thing can work really well. But from what I gather, the majority of users here are teens? Are they all trying to sell or acquire something? I doubt it. My guess is that they've got a passion to meet and befriend complete strangers who, even after years of communication, they don't (or at least shouldn't) trust, because the Internet's not really the all-friendly place that people try to make it out to be. It's such a shame people have lost their abilities to communicate to real people as a real person themselves, instead they have to hide behind their online 'profile' to have any kind of relationship. People may try and argue this saying it's just another avenue to make relationships. But how many kids do you think are sacrificing all their time, not just some of it, on this thing, preventing them from actually having real relationships with people?
Now it may seem that I'm having a rant. Well I am, but I'm not trying to make anyone feel bad - it just mildly annoys me that some people think this is a whole new 'technology', and is taking the Internet to whole new levels. It just ain't. From my experience, the majority of people I know on MySpace use it to show off how many people they know. If you have regular email correspondence with hundreds of people all over the world, yet nobody knows about it, what's the point?
*** Avoids plethora of items being thrown at me ***
Ok - being devil's advocate isn't really my thing. I don't hate MySpace (that much). I hope I haven't offended anyone - please don't have a go at me! I get it that MySpace is popular - big up to the guys and gals who actually made it - my guess is that they'd never imagine how much this would take off - well done to them!
Out of the 5 people I know who use myspace, 3 of them have relationships thanks to myspace. One of them, who I thought would never get a girlfriend, found one on myspace (and she's a hottie!). Turns out that the girl lives just a few blocks from him.
It's like eharmony, but free.
|Most other trackers and loggers put MySpace 4th or 5th at best. Some put it even lower. Alexa currently has it ranked 4th in the US and 5th in the world. |
How many of those Hitwise figures are unrecognised Myspace bots? I keep hearing about systems to add thousands of Myspace friends, for whatever reason, so it must be getting a huge amount of bot traffic as well as humans.
I mean, how do Hitwise get their statistics?
Is part of the allure of Myspace (and others) due to the fact that it allows the less that fully self-confident to truly quantify their popularity?
"Kewl, I've got 4321 friends! That's 1234 more than you! I'm more popular!" :)
Social networking has been around for tens of thousands of years. So has the need to feel loved & to be part of a larger whole. And so has low self esteem.
"Grog club three big hairy things today. Me no club nothing." :(
Is Myspace nothing more than a successful tapping into the fragile human psyche? I think so. I present this article to bolster my argument:
New York Times: Someone to Watch Over Me (on a Google Map) [nytimes.com]
|My life goes like this: Every morning, before I brush my teeth, I sign in to my Instant Messenger to let everyone know I'm awake. I check for new e-mail, messages or views, bulletins, invitations, friend requests, comments on my blog or mentions of me or my blog on my friends' blogs. |
Registration is required to read the article; use BugMeNot.com for a username & password.
Just for the record, I'm not saying that everyone who uses the likes of Myspace is desperate for attention and a sense of being - just most of them. ;) Can anyone deny that teens & young adults feel a need to be part of a club/clique/team/gang?
Perhaps those who "don't get" Myspace are those who can stand on their own two feet, and don't need the adulation of others to prop them up?
All the people I know who have MySpace accounts are also extremely social in real life and spend a lot of time on local cell phone calls and interacting in person.
MySpace is just one more thing to do in their lives along with everything else they do. These people are not social misfits or recluces by any means.
Or maybe MySpace is for people who are confident enough to claim their space in the world.
I view MySpace like a big cafe. Your mates are there, and there are hundreds of bands playing 4 song sets, and if you want you can meet people from all over the world and talk to them.
Of course, you can also go to the other cafe which is always empty apart from you and your close friends.
Personally, I'm much too old and grouchy to do much socialising stuff with strangers - I'm just there for the music and being able to chat with the bands.
|I mean, how do Hitwise get their statistics? |
Hitwise undercounts at work, most employers either don't let the software on the computers or the firewall blocks it. This is really a count of home users. Is MySpace the most popular site in homes? That I can believe. Is it the overall top site? Most probably not. Yahoo Mail followed by Yahoo! are much higher if you counted at work hits.
I'm in the Charlotte, North Carolina area. The ONLY mention of myspace.com is 100% negative.
We've had several cases of teens driving drunk the wrong way on major interstates, only to find out they used myspace.com to setup under-age drinking parties and the like.
Every couple of weeks, news blurbs talk about how myspace.com was used to lure underage girls for kidnapping and rape.
We also hear how kids and teens still don't get that they are NOT supposed to post full names, phyisical addresses, phone numbers, etc - and yet they still do.
I have even heard of a few businesses using myspace.com as another source for a background check for pre-employment. Two out of three businesses found their potential employee's profile on myspace.com which showed them in an unsavory light and caused them to not be hired.
I've been to quite a few pages/sites/whatever they are called on myspace.com - the pages are hard to view, too laden with images in which the pages take forever to load, I've gotten trojens trying to load, popups galore. I avoid that site like the plague now. Absolutely no reason for me to go there.
Sorry for my negativity. I just do not see anything positive abuot that site.
> Every couple of weeks, news blurbs talk about how myspace.com was used to lure underage girls for kidnapping and rape.
"Every couple of weeks"? Isn't it approaching "a day occurrence?"
Today's case: The Toronto Star - MySpace used to 'lure' girl, 13 [thestar.com]
|He advertised himself on MySpace.com as a "gay Toronto boy" who is a "sweet person" and easy to talk to, but police allege "Schnail" was an online sexual predator who traded child porn and convinced a 13-year-old small-town Ontario girl to perform sex acts on her webcam. |
I tried - for a couple of seconds - to try and find the article but couldn't, but I recall when Rupert Murdoch purchased Myspace, there was a big fear that the conservative wouldn't allow one of his web properties to be such a "den of iniquity," my quote, and would have it cleaned up tout suit. That hasn't happened yet, but I strongly suspect that the daily evening news is going to force his hand. (How many lawsuits is Myspace currently dealing with? Three, I think?)
As bad as it sounds, all this bad publicity is helping myspace get more sign ups. They always get more signups the next day than the previous. Amazing.
apparently most of those stats are generated by a relatively small group of people generating a relatively large amount of pageloads. hence the hitwise stats may be a bit skewed
another article i read said they get around 3.7 billion page loads per day. and they run it on some kind of coldfusion / .net combo called Blue Dragon
I'd love to read a bit more about how all this traffic is handled
Hitwise gets ISP's to hand them logs of 20 million internet surfers... You can't get that much more accurate then them.
|You "twenty something"s might get MySpace a little better when you're "forty something" and maybe even better yet when you're "sixty something". |
Just a thought.
I can remember slide-rules, vacuum tube battery-powered radios, the birth of the CK-722, telephones *without* dials and 6-volt systems in cars.:)
sixty (face to face) something
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