Today, we’re excited to announce that we’ve acquired RightsFlow, a New York-based company that helps songwriters, recording artists, record labels, distributors and online music services manage music rights.
Music licensing and rights management has been a major PITA in film and video production. It would be hard to overstate what a complicated area this can be to navigate for a media producer or for a copyright holder. I've seen the difficulties over the years hurt music artists and film/video makers alike.
This seems like a perfect mesh of technology and experience, and clearly, this acquisition is going to make YouTube a more commercially stable platform going forward. I'm wondering whether RightsFlow [rightsflow.com...] will continue as a rights management company on its own as well as an enhancement for YouTube's ContentID [youtube.com...] technology.