| YouTube Acquires RightsFlow To Help License Music
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travelin cat
msg:4397073 | 3:44 pm on Dec 12, 2011 (gmt 0) |
Easier copyright management on YouTube:
| Today, we’re excited to announce that we’ve acquired RightsFlow, a New York-based company that helps songwriters, recording artists, record labels, distributors and online music services manage music rights. |
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[youtube-global.blogspot.com...]
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Robert Charlton
msg:4398943 | 7:18 am on Dec 17, 2011 (gmt 0) |
Music licensing and rights management has been a major PITA in film and video production. It would be hard to overstate what a complicated area this can be to navigate for a media producer or for a copyright holder. I've seen the difficulties over the years hurt music artists and film/video makers alike.
This seems like a perfect mesh of technology and experience, and clearly, this acquisition is going to make YouTube a more commercially stable platform going forward. I'm wondering whether RightsFlow [rightsflow.com...] will continue as a rights management company on its own as well as an enhancement for YouTube's ContentID [youtube.com...] technology.
I noted this on the RightsFlow Music Services page [rightsflow.com]...
| Extensive data matching techniques are used to determine copyright owner information and split percentages. |
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...and it made me think that Google's search capabilities applied to RightsFlow could enhance RightsFlow as an income channel in itself.
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