|YouTube Tests Live Streaming Platform|
YouTube Tests Live Streaming Platform [youtube-global.blogspot.com]
|From U2 to the Indian Premier League to the White House to E3, we've worked closely with our partners to give you a front row seat to a wide array of live events. Today and tomorrow, tune in as we open a new chapter of YouTube live streaming. Starting at 8:00 a.m. PT, we will begin a limited trial of a new live streaming platform in conjunction with four of our partners: Howcast, Next New Networks, Rocketboom and Young Hollywood. |
This new platform integrates live streaming directly into YouTube channels; all broadcasters need is a webcam or external USB/FireWire camera. Included in the test is a “Live Comments” module which lets you engage with the broadcaster and the broader YouTube community. For the purpose of the trial, this offering will only be available today and tomorrow. Based on the results of this initial test, we’ll evaluate rolling out the platform more broadly to our partners worldwide.
With tablets and this, local daily newspapers are deader than dead.
(Hmmm, what's more dead than dead? Bankrupt, I guess.)
Weeks, I'm curious why you say, YouTube live streaming will affect local newspapers?
What is new here? ustream [ustream.com] has had this functionality since last many years.
I'm surprised someone didn't post, "Nooooo, don't get him started!" Oh, wait,... I don't think I've bored my friends here to tears yet with this.
|Weeks, I'm curious why you say, YouTube live streaming will affect local newspapers? |
Let's see if I can keep this short, SenorLoco.
Note that I said "local DAILY newspapers."
There are only so many hours in the day. And while how much time can go into consuming news is always elastic, the fact is--most news on most days is boring.
Video helps keep news from being boring (sometimes). And, with streaming moving into the mainstream and costs dropping, the barriers to broadcasting are lower. Add that how everyone is going to mobile devices, not only does print looks unappealing to the consumer next to video, but even what we now view as the standard flow of web news becomes impacted.
Local daily newspapers have proven, time and again, they cannot adapt to new technology. I've worked with several newspapers on two serious web projects--I never brought them anything magic, I admit--but I was underwhelmed with their vision and aggressiveness. I have sworn off working with anyone working with newspapers forever and a day. (Most people in the industry are very kind and thoughtful and I do not like saying that. Indeed, it was their charm that likely caused me to waste too much time with them.)
What will be the new local news model? Likely it will be built around area special interests--business, family, politics, region, food, health, entertainment, services, churches, sports, etc.
Who will do this? Likely the major players (firms, clubs or individuals) in these interest areas who find they can easily tap into the technology with very little help to reach their audiences. It will be ham-handed at first, but it will evolve. Meanwhile, the daily local newspaper? Gone. Get a PDF newsletter in your email each day, then a weekly newspaper like we see now, probably on Saturday or Sunday, stuff with inserts. That's it.
And, I would guess that is seriously off-topic. So, bringing it back home--video is very, very compelling. And I hate it. But, marketers like it, audiences like it and it's fun to do. It can be better than print or words on some things. Sometimes. (Ask any political pro.)
This post you're reading right now would be more fun with some music, pretty girls, colors and moving images. And, there are people who can slap it together just about as fast as I wrote this. One of them is interning in my office right now.
This is not about newspapers, TV is the next industry to be turned upside down (after newspapers, classified ads, travel industry, music industry, and the list keeps growing)
Hugene, you're no doubt right about TV. But, I think many individuals in the television industry will thrive in the new environment and some of firms--especially the content producers such as the movie studios--will do very well. Quality is going to go to heck in a hand basket in many cases, but money will be made.
But, yeah, if you own a tv station, well, good luck.