According to the research firm, more than 167 million U.S.-based Web users watched video online during October. All told, they watched 28 billion videos. Google easily led the pack, servicing a whopping 38 percent of all videos Americans viewed online, with 99 percent of those videos watched on YouTube.
In a distant second, Hulu delivered 856 million videos, accounting for 3.1 percent of the market and setting a new record for monthly views. Microsoft came in third, with 451 million videos viewed on its site, capturing 1.6 percent market share.