I have a client who has a lot of video content on their site, but the videos are not being picked up by video search. They are ranking well for their video pages in regular search, but I believe they are doing poorly in video searches because their videos are just plain old regular flash.
Can somebody recommend a solution for how they can easily add the basic video metadata to their videos?
Great question and I have had the same problem with another client of mine... I would suggest 2 things.
1. Build a Video sitemap for Google and submit it to your webmaster tools account. More information can be found on Google's website http: //www.google.com/support/webmasters/bin/answer.py?hl=en&answer=80472
2. I would recomend the company build a YouTube Channel if you have not already done so.
Meta Data is also important within the video since it normally is created from the software you are using to render such as CS4 Adobe Premiere. As the engines gain more experience scrubbing video files this could help even more in the future.
The other great thing to do when optimizing for search engines is to create a transcription of the video.. I have been looking to be able to do video-to-text for a long time and I just figured it out. Adobe CS4 does a great job and then you must go back into the content and verify it is correct, once you render your video this information is embedded and is very good for engines to read.