Web Video Creation and Optimization Forum

I think the person talking to your owner was not talking about the ads run on youtube, but rather the videos themselves.

Today, youtube gets more search volume than yahoo - it is #2 overall. People who "want" something or want to learn more about something often goto youtube to watch videos about it. For example, try putting in the name of a recipe or car brand. Search "how to [insert task here]" and you will find a video about that.

The key is to realize that people looking at those videos are interested in the products featured, even if they don't realize it. For example, watch a video about how to cook Coq au Vin and you might realize you need to buy a Double Boiler - a cooking pot featured in the video.

Youtube now also allows you to put clickable links on top of your videos - you can easily link a product to a website for example.

But, how do you monetize that? Home shopping style videos are probably not the answer. People are savvy and know when they are being pitched.

make your product do something extraordinary; for instance, if you have a foot cream have it applied to some homeless man's fungus infested foot with twisted split nails and show it will remove the fungi and make his once callused feet softer than a baby's but cheek.

oops... just saw you are in the comfort footwear business; have somebody sprinting to make the train while wearing your organization's comfortable oxfords with athletic insoles that allow to you make the train in time; then time somebody trying to make the train in their tight bone crushing ferragamos.

just query keywords pertinent to your vertical and see what has worked.