Msg#: 3844253 posted 3:48 am on Feb 7, 2009 (gmt 0)
On Wednesday the site, in a partnership with Warner Music Group, placed an overlay ad on a video for My Chemical Romance’s cover of Desolation Row. Users were presented with the option to buy the song either on Amazon, or (in an interesting twist) on a vinyl disc. Over the 24 hours that the ad ran it posted an impressive 1.2% click-through-rate (significantly higher than rates seen on typical banner ads), encouraging MySpace and Auditude to expand the program to more videos.
Msg#: 3844253 posted 6:45 am on Feb 7, 2009 (gmt 0)
Let's give them a few weeks to test.
It's the same thing with the Adsense peaks and valleys but while adsensers come here ranting about his extremely low morning, News Corp owns a poweful PR team to spread the good news about it's yesterday test results.
My bet, ad blindness will back to these video ads y no more than three or four weeks; froma a nice 1.2% to a normal 0,05%.