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Majors Firms Team Up On Digital Media Portability
Apple missing from tech consortium
Robert Charlton

 8:53 am on Sep 15, 2008 (gmt 0)

Majors team on digital media [variety.com]
Variety, Sep. 14, 2008

Five out of the six majors have banded together on a tech consortium to help standardize digital media for maximum portability.

However, the biggest player in digital media, Apple, is absent from the group, as is Disney, a studio with strong ties to the Apple through topper Steve Jobs, a major Mouse House shareholder.



 6:39 am on Sep 16, 2008 (gmt 0)

if something like this actually is created, Apple will have to cave if they plan on selling any iPods in the future.

Robert Charlton

 7:04 am on Sep 16, 2008 (gmt 0)

Yes, to quote one more important point from the article...

There's an easy explanation for the absence: The goal of Digital Entertainment Content Ecosystem will be to create an open environment for digital media, and Apple relies upon a more closed environment for iTunes and iPod devices. iTunes purchases cannot be readily transferred to non-Apple devices, and DECE wants to ensure consumers can "buy once, play anywhere."

The article doesn't get into the issue of backwards compatibility. Apple might also be resistant, eg, if the new format would make all existing iPods obsolete.

For that matter, what about all those mp3 players out there?

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