|David Caruso (CSI: Miami) Launches Lexicon Digital|
|CSI: Miami actor David Caruso has joined forces with two streaming industry veterans, Nils Lahr—one of the original architects of Windows Media—and Frank Nein, to launch a new online video initiative, Lexicon Digital. |
Meet Lexicon Digital Communications, a startup put together by Nils Lahr, co-founder of iBEAM and VXtreme (whose original codec specs would later become part of the MPEG-4 standard) and one of the architects of Microsoft’s Windows Media platform; David Caruso, who plays Horatio Caine on CSI: Miami and formerly starred in NYPD Blue; and Frank Nein, whose resume includes a long-term consulting stint with Bell Atlantic/Verizon and webcasting events with everyone from Titanic director James Cameron to Arnold Schwarzenegger, back when he was still best-known as a bodybuilder.
Caruso is no mere figurehead or celebrity spokesperson for the company; he’s the founder, chairman, and CEO, while Lahr is co-founder and CTO and Nein is SVP of business development and marketing communications for the trio, which Caruso calls “the Dreamworks of digital media.”
David Caruso (CSI: Miami) Launches Lexicon Digital [streamingmedia.com]
David Caruso was spotted at PubCon, Las Vegas, and many folks wondered why the CSI: Miami actor was visiting. Folks took the opportunity of a PubCon photo opportunity. [flickr.com]
[edited by: engine at 4:19 pm (utc) on June 18, 2008]
Wow, I never knew Caruso was that involved in tech.
|Lexicon is working closely with Tom Honeybone and the rest of the Silverlight business development team at Microsoft; it’s already a licensed Silverlight vendor. “Silverlight is one of the first times I’ve been reinvigorated with what they’ve been doing since I left there 8 years ago,” he says. “No other company is better positioned to take advantage of where the market is going than Microsoft.” |
Interesting that Microsoft will be the backbone of all this. :)
|And if you think that’s hubris, brace yourself. “David said to me, ‘MySpace has 230 million members. If CSI: Miami had only 230 million viewers over the course of a year, I’d be out of a job,’” says Lahr. “Our goal is a billion people per week in a truly new medium. Anything short of that is going to end up as a YouTube wannabe.” |
A billion people per week? Wow! Hey, if you're going to make an entrance, it better be a big one. It looks like Lexicon Digital may be poised to do so.
My money is on Lahr being out of a job...
all interesting. (note the above story has three pages too it on that site - very tough to tell)
> silver light
Lahr's LinkedIn profile lists:
Silverlight Evangelist at Microsoft
Cofounder & CTO at Lexicon Digital Communications, LLC
Board Member at RIPL Corp.
Horatio (as he's taking off his sunglasses): "The online video of the FUTURE"
Que theme music: YEAAAAAHHHHHHHHHH!
(only CSI Miami fans will get this.)
mikedee, I second that notion :-)
|if CSI: Miami had only 230 million viewers over the course of a year, I’d be out of a job” says Lahr. “Our goal is a billion people per week” |
Of course he can't even count. Thousand, million, billion...who cares. Hey, where's my agent, yo, her can count my moneys! 230 million TV viewers? I actually don't know a single person who watches that crappy show. There's not even that many working TVs.
Sounds like easy money is changing hands. Easy come - easy go.
[quote]“The coming generation isn’t interested in traditional entertainment,” Caruso says. ... Examples of what he has in mind include adding live webcasts of rehearsals and scene shootings (with that footage later available on demand for viewers to mash up as they desire), allowing the audience to cast guest stars ... and allowing users to create what is essentially their own version of the show.
So, traditional entertainment to end within a generation or so, eh? [Just the fuddy duddies of current and past generations who hang on, clinging to things like well structured stories, with acts, scenes, tension....]
By then, we'll all have abandoned newspapers, and offices will all be paperless, then?
Creating your own version of the show where, perhaps, you know just what's going to happen in CSI, say, no need to wonder about fiddly things like evidence.
David C good at taking off sunglasses and giving profound seeming soundbites, but if this venture's to succeed, the man surely has some learning to do.
Might work for adlt content, tho (get rid of exposition, and on with the action...)
or natural history docs, say - you like tigers and only tigers, David C's got the solution for you
Wonder if will also be a chance to boost the colours to CSI Miami style; out with wishy washy pastels
[edited by: tedster at 7:12 am (utc) on June 20, 2008]
This feels like a proof of concept type project, where the technology needed some content that had a track record of sorts... but I doubt that this kind of content fits with the technology.
I don't know how many ways you can edit outtakes of a scripted TV episodic drama and still hold your audience.
Proof of how lame these assemblies can get (perhaps even test balloons):
CSI Miami - Endless Caruso One Liners
CSI Miami: David Caruso One Liners II: Sunglasses Edition
From CBS's point of view, this is a test market for their episodic library... probably one among many that we'll see.