| Paramount offers snippets of movies online to sell DVDs
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Robert Charlton
msg:3597736 | 7:12 pm on Mar 11, 2008 (gmt 0) |
In a Washington Post Article [washingtonpost.com]...
log-in possibly required | In First for Studios, Paramount Offers Snippets of Movies Paramount Pictures is chopping its feature films into short scenes, some as little as a few seconds, and distributing them free on the Internet, becoming the first major movie studio to answer consumers' desire for repeat viewings of short-form video on such sites as YouTube. |
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The article goes on to point out that the clips include a link that sends users to Amazon.com to buy DVDs of the movies. In my opinion, this is an extremely smart move, one which will probably be followed by all of the major studios.
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