|Pathetic CTR at YouTube|
Only 0,5% clicking
I make technical videos and intervies. There is much to know more about the background.
So I have in my description always a link like
Part of nnnnn fair report
But only 0,5% clicking.
That's a real pathetic CTR.
Studies show web user disinterest in video advertising. They are open to text ads much more than image ads and videos ads much less than images ads.
P.S. From a video ad blog: "a new Doubleclick study found that 8 percent of users have some sort of interaction with video ads with a click-thru rate ranging from 0.4 to 0.74 percent."
My best CTR video, 65 views 2 clicks
In general all together 1560 views 7 clicks
This is not bad at all.
I think the failure comes from the low number of views of your videos.
In a normal web environment with a good amount of traffic, this 0,5 CTR is normal (a bit low, if you want, but not so awful).
Probably the total CTR of the page (all of the link, image a and video ads) is a "normal" 2 or 3%.
That's not enough traffic to judge anything.
|That's not enough traffic to judge anything. |
Let's make an calculation.
As long as I have about 100.000 visitors a month by search engines, I can make my living with AdSense.
Now let's assume I would try to increase my income only by 10%.
This would mean 10.000 additional visitors a month.
But at a pathetic 0,5% CTR, this would mean to need 2 Million videos shown a month, to have only 10.000 additional visitors.
To have as many new visitors as by search engines, 20 Million videos a month.
When I assume, 10.000 visits for one video is very good,
200 videos necessary for 10% more videos
2000 videos to receive from YouTube as many visitors as from search engines.
|But at a pathetic 0,5% CTR, this would mean to need 2 Million videos shown a month, to have only 10.000 additional visitors. |
To have as many new visitors as by search engines, 20 Million videos a month
The search engine users are looking for something that you have on your site.
The YouTube users are looking for videos of cute kittens doing funny things.
Total frustrated about YouTube
Now at about 2000 video views 10 clicks to my site.
At one video, somebody had a question.
To answer this question, I have some photos on my site, I tried to reply to his post, but impossible to post a comment with the URL.
Hey, I make the video, and when I want to anser a question, I have a muzzle making it impossible to link to the photos answering the question?