homepage Welcome to WebmasterWorld Guest from 23.20.220.61
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Search Engines / UK Search and Internet Marketing News
Forum Library, Charter, Moderators: IanTurner & engine

UK Search and Internet Marketing News Forum

    
U.K. Police Create IWL Database To Help Cut Ad Revenue From Copyright-Infringing Sites
engine




msg:4658736
 9:57 am on Mar 31, 2014 (gmt 0)

An interesting idea, but I always wonder who measures whether a site is infringing, or not.

This could affect many sites.

Websites offering illegal copyrighted material could see their advertising revenue cut under a new initiative.

Police have created an online database of websites "verified" as being illegal.

It is hoped that firms that handle advertising will use the resource to make sure they do not serve advertising on those sites, cutting off revenue.U.K. Police Create IWL Database To Help Cut Ad Revenue From Copyright-Infringing Sites [bbc.co.uk]
The Infringing Website List (IWL) will be an "up-to-date list of copyright infringing sites" that can be cross-referenced by those third parties, in the hope that they will pull their advertising from those sites.

"If an advert from an established brand appears on an infringing website not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime," said Detective Chief Inspector Andy Fyfe from the City of London Police Intellectual Property Crime Unit (Pipcu).

 

graeme_p




msg:4658766
 11:08 am on Mar 31, 2014 (gmt 0)

Verified by who? This appears to be the police acting as judges, possibly in what should be civil cases.

Also, isn't it interesting that this is clearly aimed at sites that infringe big media's copyrights, but neither the police, nor anyone else funded by our taxes will do anything about scrapers who copy huge amounts from lots of small sites?

engine




msg:4659076
 8:26 am on Apr 1, 2014 (gmt 0)

Yes, this verification is unexplained sufficiently.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Search Engines / UK Search and Internet Marketing News
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved