homepage Welcome to WebmasterWorld Guest from 54.237.213.31
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Search Engines / UK Search and Internet Marketing News
Forum Library, Charter, Moderators: IanTurner & engine

UK Search and Internet Marketing News Forum

    
London Gets Free WiFi Trial, With A View To Rolling Out In 2012
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4382040 posted 12:55 pm on Nov 1, 2011 (gmt 0)

London Gets Free WiFi Trial, With A View To Rolling Out In 2012 [bbc.co.uk]
Nokia has switched on a trial of a free wi-fi service in central London.

From today until the end of 2011, the public will be able to use the high-speed service in certain parts of the city courtesy of the phone firm.

If the two-month trial is deemed a success, the Finnish company plans to turn it into a fully fledged free wi-fi service early in 2012.

The initiative is one of many that will eventually see London dotted with hotspots offering free net browsing.


 

Frank_Rizzo

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4382040 posted 9:42 am on Nov 2, 2011 (gmt 0)

Nothing is free. In the middle of this will be a grubby advertising agency collating and selling browsing habits, physical locations.

You are not free if your movements are recorded; if your browsing is monitored; if the content you request is massaged to match the profile an entity has created of you.

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4382040 posted 9:57 am on Nov 2, 2011 (gmt 0)

Frank_Rizzo, I'm sure that will be the case even if it's not a free service.

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4382040 posted 10:14 am on Nov 2, 2011 (gmt 0)

I find it a bit ironic that Nokia are sponsoring this when most people will be using an Android or iphone handset. They really are pumping money into promoting their new phones at the moment.

jimbanks

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4382040 posted 8:47 pm on Nov 18, 2011 (gmt 0)

Advertising funded free wifi is the way of the future. I'll happily sit through a 30 second pre-roll if it means I can get access to the internet.

I'm surprised hotels don't offer it as well, instead of charging a "resort fee" for wifi that only works in your room.

Frank_Rizzo

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4382040 posted 8:59 pm on Nov 18, 2011 (gmt 0)

The problem is not the ads. The real problem is the profiling of you whilst you use free services.

If you are happy for your anonymous information to be collated, pieced together, and identified. If you are happy for the content to be served to you to be different to someone else because of your profile. If you are happy for major decisions in the future of your life to be made on the basis of what you did, read, watched, typed then that's your choice.

Unfortunately those who don't want that have no choice except switch off and unplug.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Search Engines / UK Search and Internet Marketing News
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved