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|UK's Online Advertising Up 12Pct in 2010 & Breaks Through £4 Billion|
| 1:11 pm on Mar 29, 2011 (gmt 0)|
UK's Online Advertising Up 12Pct in 2010 & Breaks Through £4 Billion [bbc.co.uk]
|The internet now accounts for a quarter of all advertising spending in the UK, according to figures. |
They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier.
A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009.
|The biggest growth area was display advertising on social networks, which grew by nearly 200%. |
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