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Yell.com & rel="nofollow"
Is this a glitch or have they removed it?

 11:49 am on Nov 11, 2009 (gmt 0)

We are seeing outbound links giving link juice. Can this be true?

Knowing Yellow Pages this is probably a glitch and they'll soon be back to pagerank sculpting but it's something we sure didn't expect to see this morning.



 2:28 pm on Nov 11, 2009 (gmt 0)

comments are based on my, possibly incomplete, understanding of the Googlebot.

Nofollow does not give any pagerank benefit. If you have several links on a page then, roughly speaking, the "link juice" will be divided equally without regard to any nofollows. The share due to any nofollow links is just thrown away and is no longer divided between the followed links.

So, unless there is an explicit desire to keep the googlebot away from the target page, nofollow just wastes a few bytes of bandwith on every page view.

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