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|Talk Talk Pulls The Plug on Phorm Agreement|
| 4:02 pm on Jul 9, 2009 (gmt 0)|
Talk Talk Pulls The Plug on Phorm Agreement [news.bbc.co.uk]
|UK internet service provider TalkTalk has pulled the plug on its agreement with online behaviour tracking firm Phorm. |
It follows news earlier in the week that BT had no immediate plans to use the service.
|The directors note that this relationship had not extended to any form of trial in contrast to BT and some international internet service providers," a statement from Phorm read. |
It also noted that "privacy was not a factor" in BT's decision to pull the plug on the technology.
Virgin Media, which also expressed interest in the system, was still reviewing it, according to Phorm.
| 8:17 am on Jul 17, 2009 (gmt 0)|
So this is a good thing, right? ;)
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