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|E.U. Starts Legal Action Against Britain In Data Privacy Issue|
| 1:38 pm on Apr 14, 2009 (gmt 0)|
E.U. Starts Legal Action Against Britain In Data Privacy Issue [uk.reuters.com]
|The European Commission started legal action against Britain on Tuesday for what the EU executive called a failure to keep people's online details confidential. |
EU Telecoms Commissioner Viviane Reding said the action related to how Internet service providers used Phorm technology to send subscribers tailor-made advertisements based on websites visited.
"Technologies like Internet behavioral advertising can be useful for businesses and consumers but they must be used in a way that complies with EU rules," Reding said in a statement.
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