Anyone in the world can update Twitter via SMS but receiving tweets on your mobile has been restricted to North America. Today, we're happy to announce an agreement between Vodafone UK and Twitter. The shortcode for UK Vodafone customers is 86444 and you can activate your mobile in your Twitter settings.Vodafone UK has signed an agreement with Twitter allowing customers to send and receive SMS updates at no additional cost. Sending tweets from your mobile will be part of your normal text messaging bundle with Vodafone—there will be no extra fees. In fact, for the first few weeks, sending tweets won't even affect your bundle. Receiving tweets via SMS on your mobile is totally free. Vodafone loves Twitter!
The UK mobile system has five major players that cover the whole country (Vodafone, O2, Orange, T-Mobile, 3), and more than double that number of virtual networks (Virgin, Tesco, Sainsbury's, OneTel, BT Mobile, EasyMobile, etc) reselling that airtime under their own branding.
Each are always looking for ways to differentiate themselves, but the rest usually follow with a similar scheme within months. My only surprise is that it was Vodafone that was first out of the blocks on this one.