homepage Welcome to WebmasterWorld Guest from 54.205.254.108
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Search Engines / UK Search and Internet Marketing News
Forum Library, Charter, Moderators: IanTurner & engine

UK Search and Internet Marketing News Forum

    
ITV to cut costs
plans to sell web directory and social network
brotherhood of LAN




msg:3862439
 11:22 am on Mar 4, 2009 (gmt 0)

[news.bbc.co.uk...]

ITV has announced it is cutting 600 jobs across its businesses, and plans to make other "significant" savings.

ITV's cost-cutting measures include:
* Plans to sell Friends Reunited. ITV bought the social networking site for 120m in December 2005. It is now valued at about 40m
* Plans to sell its online business directory Scoot

I haven't came across "scoot" in years. I wonder how much it's worth?

 

sem4u




msg:3862483
 12:41 pm on Mar 4, 2009 (gmt 0)

Plans to sell Friends Reunited. ITV bought the social networking site for 120m in December 2005. It is now valued at about 40m

Ouch! Friends Reunited was big a few years ago but now everyone is on Facebook. They should have made all of their features free back then.

I haven't heard about Scoot for ages and I can't think it would be worth that much really (compared to Yell.com, etc.)

Bad news for people working at ITV then, but any business that relies solely on advertising revenues will suffer in a downturn.

simonuk




msg:3862498
 1:16 pm on Mar 4, 2009 (gmt 0)

I think the main problem is ITV just doesn't produce anything worth watching these days. Now F1 has moved to BBC1 there is nothing I want to watch on ITV and I can't remember the last time I did watch anything on ITV.

engine




msg:3863413
 12:43 pm on Mar 5, 2009 (gmt 0)

Their online offering, in most cases, such as FRU, were bought up when they saw an opportunity. They didn't have their finger on the pulse and soon dropped the FRU subscription. By then, it was too late for it to become a social online venue. Folks had moved on to Bebo, FB, MySpace, etc.

As to their TV offering, most of it puts me off. There are a few programmes i'll watch, but not many. But then, I'd guess they are not targeting me.

They did do well with the F1 coverage, and adding the Friday practive on the website, but the site has far too much advertsing on it, and I detest the pup-unders.

I'll happily accept a balance of adverts, but not too many as it puts me off.

mack




msg:3868575
 5:41 am on Mar 12, 2009 (gmt 0)

Friends renunited used to be huge, but now I hardly use it. Many of the people I got in touch with through there, I now communicate with through other channels.

I think Lycos where in the market to buy FR, but Lycos itsself is no longer opperating in the UK. I dont see who would now buy FR?

Regarding their programing, they do offer some good stuff, but to be honest I prefere whats shown on the BBC, incientlly Neil, BBC now have the right on F1 so all racing and no ads. :)

ITV almost had the right idea a few years ago when they introduced micro regions for advertising, but I don't think a lot of companies saw the potential, although the return might not be great compared to radio ads, or more importaintly online ads.

Mack.

engine




msg:3871537
 6:08 pm on Mar 16, 2009 (gmt 0)

>BBC now have the right on F1

Yay! I'm counting down the minutes already. 10days, 7 hours, 25 minutes to go to first practice.

>micro regions for advertising

The problem is, Mack, most people don't get the idea of how micro regions (local) might benefit them. Couple that to the fact that pro-rata reduced rates, minus a little more, should be easier to do and more cost effective for advertisers.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Search Engines / UK Search and Internet Marketing News
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved