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Hitwise: Google's 90% UK Market For Search In June 2008
engine




msg:3700945
 4:44 pm on Jul 17, 2008 (gmt 0)

Hitwise: Google's 90% UK Market For Search [vnunet.com]
Nearly nine out of 10 internet searches in the UK in June were powered by Google, compared to four per cent for Yahoo and just over three per cent for MSN.

The latest figures from monitoring company Hitwise suggest that the divvying up of market share moved only fractions of a per cent across the four main players during the month.


 

IanTurner




msg:3700965
 5:09 pm on Jul 17, 2008 (gmt 0)

No wonder its hard to find any UK search stories these days!

netbuddy




msg:3702861
 9:46 am on Jul 20, 2008 (gmt 0)

I agree with that last comment, that includes the Google.co.uk site too.

I just posted a thread on this issue with search engines.

Google is yet another US oligopoly that decides on what, you don't get a say in it.

Big_JDC




msg:3705272
 12:31 pm on Jul 23, 2008 (gmt 0)

90% is incredible. When people on the street use phrases like 'google for it', you know the competition is in trouble. Shame as most my clients rank well in Yahoo and Microsoft!

Whats your take on the Powerset purchase? looks interesting technology but will anyone ever visit microsoft (at least in the UK) to use it?

Lord Majestic




msg:3705273
 12:34 pm on Jul 23, 2008 (gmt 0)

When people on the street use phrases like 'google for it'

Heh, people used to say "xerox it" and Xerox had to fight hard to make people use "photocopy" because they were terrified at the thought of word "xerox" becoming so common that they will lose their trademark on it. ;)

engine




msg:3705316
 1:26 pm on Jul 23, 2008 (gmt 0)

I know that my wife hardly ever used Google, so she's in the 10% figure. I also know she uses ecommerce a great deal (yikes), so Microsoft and Yahoo have a future. ;)

JamieBrown




msg:3705334
 1:43 pm on Jul 23, 2008 (gmt 0)

Engine - thank goodness for your wife. She may be powering all of our Yahoo/MSN volumes.

Google is definitely king in the UK - regardless of the higher prices and lower conversion rates, there's no point putting much effort into Yahoo and Live because the volume isn't there. Its a shame, because I'd really like to play with features like MSN's demographic targeting, but it isn't really worth that effort.

Everything I do, I do on Google first, refine it, and then apply to MSN/Yahoo later.

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