|Evaluating KW tools.|
kw keyword tool uk
We all use them, I guess we have to. After all, the basis of good SEO is choosing the right KW's, get it wrong here and you’re not going to get much return. I'd like to throw open a discussion as to which is the best KW tool for the UK audience, and why?
Google Adwords KW Tool - this is the search engine where we want to increase our visibility so surely this is the only tool we need. The problem is it doesn't give actual search volumes like the Yahoo tool did. Ok, it gives a low, avg, high indication but is that scale really big enough.. what kind of search volumes constitute a high? what a low? I'm not saying search volumes are too important; it's just good to get a few figures together and make some traffic predictions.
Yahoo Tool -Expired.. god damn it! Well it has in the UK anyway, you have to assess it through your PPC account area and even then it's not the same tool, no where near as useful.
Wordtracker (paid) -As a UK user, not impressed. Gave me very very low search volumes. Ok, you can use this as a comparative guide.. that KW had 20% more searches than that one etc. but again it's pretty much guess work in my opinion. Great interface though and very easy to use, sure the results are fairly accurate too. I just wouldn't recommend it for UK folk. May as well just use the free Google tool.
SEObook - Great tool, if your researching a US audience. Not so good when you need UK results. For the US it gives a believable estimate from the big 3 SE's, it even adds them all up for you. Again, search volumes aren't the be-all and end-all but again, it's about those traffic predictions. It's not their fault that the UK version of the tool doesn't work either, it used to link to the Yahoo KW (overture) tool, now that's gone. We should thank these guys for making such a great tool freely available.
WebCEO - Good tool, just doesn't give UK based results, only daily world counts.
Think I've covered the main ones, if not I'm sure you'll let me know.
So, any thoughts? What is the best KW tool for the UK market and why?
Some other sources I thought would be useful to throw into the mix. Of course, how useful a source is depends on why you're researching keywords, but anyway:
Keyword Discovery - some nice features, but as with some of the above limited UK data.
Web analytics - if you have real world data, exploit it! If this includes conversion data, you're one step ahead already.
Pay per click data - If you working on SEO for a client who runs PPC campaigns, much of your work is already done.
Competitors - they are forced to publish the fruits of their labour, so take a look.
Site/business owners - they have specialised knowledge, so don't forget to ask.
Potential customers - if you know people who buy your widgets, or use similar sites, ask them how they search. You might be surprised!
A thesaurus - back to basics, but why not?
There are a few other sources like Hitwise that are also very nice if you can get them.
As for which tool is the best, the real answer I suppose, is that a combination of techniques will get you the most reliable data. And, of course, the reason why you are researching keywords will dictate which combination is best.
Good reply Andy, I agree with all the techniques you've mentioned. Another good one I forgot to mention is the google suggest feature!
Can we try to stick to tools, this could open a whole new can of worms!
I guess part of the reason I added other suggestions was from my experience, there is no reliable and cost effective keyword tool for UK-only data. I'd probably put Hitwise at the top in terms of accuracy, but costs are prohibitive for day to day usage. So I think a blended approach is the only way to get reliable results.
In a lot of cases you can take the US data and run some fairly quick conversions on from a UK-US spelling list.
Also I have great concerns about WordTracker's payment model (monthly fees for a software tool uggh) and the fact that you cannot use it standalone, you need to interface with their core db.
Personally I don't like any tool that 'phones home' in any way with your data - unscrupulous companies could then upsell your info to their 'premium' clients.
WordZe is being pushed by some SEO's but Ive heard the UK results are very poor
I tried Keyword Discovery in my very competitive, reasonably high volume niche and the UK results were miles out. I even got into a debate with Warmuz who owns the product because my feedback suggested the results were inaccurate. Fair play to him for responding but I know my market and he couldnt convince me that the figs were right.
I dont think there is a reliable off the shelf keyword tool for the UK.
|WordZe is being pushed by some SEO's but Ive heard the UK results are very poor |
Agree with that - we trialled it for a couple of months and was awful.
TBH - the google keyword is about as good as you'll get in the UK IMO. The volumes may be a little over stated and the odd discrepancy - but the ratios of search terms & volumes I woudl think are fairly ok.
Although Google's Keyword Suggestion tool doesn't try to give numbers, try using "Google insight for search" instead. That last tool really does start to help give you interested insight into specific markets like the UK.
wordtracker has recently given me some pretty un accurate information, which I was working on for a while, luckily I have now compared with google... I won't use wordtracker again!