I am looking to create a list of search engines in the UK & Ireland that have PPC opportunities. My company is looking to advertise across the pond and was looking to see what is the most viable option. I know of Google, but looking for the others. Any pros and cons for each would be greatly appreciated also.
It's probably worth mentioning that I have never come across anyone here in the UK who uses Mirago, etc. I have never even heard any of them mentioned outside of Web forums. Obviously some people do use them or they would not survive but I would seek traffic figures to see if it is viable before doing anything.