Msg#: 3385983 posted 11:09 am on Jul 4, 2007 (gmt 0)
YouTube, the video-sharing site owned by Google, is set to topple the BBC's flagship website as the most popular online media destination in the UK.
According to Hitwise, the market researchers, bbc.co.uk has been the most-visited "entertainment" website in the UK every week for the past two years but is set to be passed by YouTube "in a matter of weeks".
The impending demotion of bbc.co.uk to second place at the hands of YouTube looks to underscore the power of “web 2.0” media models, which harness user-created content and strive to create online communities.
My expectations are higher with Youtube, because they are specialists and video is what they do. But they could be offering more with their service, Myspace will take them on and with Myspaces networking prowess will become a strong competitor.
But this is merely speculation and I wish I could predict the future.