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The Problem with Yellow Pages
Sales Staff keep hassling me
Helpinghand




msg:3340503
 10:52 pm on May 15, 2007 (gmt 0)

I got a call from a Yellow Pages guy a few months back. He's trying to sell me one of their super duper display ad box for about 400ish for the year.

So said "It seems a bit pricy, and very untargeted for my needs" - even explained to the guy that people won't search YP for my services etc.... But they guy kept giving it the "We are established, and target by category blah blah" and I ended the call with a 'maybe'.

-- Big Mistake!

For the next 3 weeks Yell staff just hassled me, I had 3 phone calls in 2 days, 3 of these mailshots within a month, and they wouldn't leave me alone. Calls finally stopped for about 2 months, then one day, got a call from an Asian girl, who represented Yell.com, and did I want to renew my listing, I said NO, but the calls keep coming.

Yikes!

Then someone at work told me they use Indian call centres and basically pester you until you buy. Surely this is an insane way to run a brand name directory?

Any advice on how to deal with this lot. Perhaps some of you folks had similar experiences with Yell or YP or Business Pages, and would tell me if they are worth the trouble or not.

They are established at least, so maybe worth a punt.

[edited by: Helpinghand at 10:58 pm (utc) on May 15, 2007]

 

IanTurner




msg:3340515
 11:04 pm on May 15, 2007 (gmt 0)

My usual policy with those sort of people is to say that I have a limited advertising budget for the year and although I see the value in their services, there are other options that are giving me a better return at the moment and those will be getting my business.

It seems to work reasonably effectively.

You'll find its not just Yell, that employ these tactics and that Yell are probably one of the better places to be.

Helpinghand




msg:3340867
 12:01 pm on May 16, 2007 (gmt 0)

Thanks - yup, I tried those tactics, and although it works, it only seems to work partially, so within a few months the calls and mailshots begin again.

I guess nobody can completely stop any one form of sales contact, but if someone asks to be removed or whatever, then a company like Yellow Pages should do exactly that.

[edited by: Helpinghand at 12:02 pm (utc) on May 16, 2007]

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