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Report: Twitter Shopping "Buy Now" Button Appears In Tweets

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Msg#: 4684081 posted 11:41 am on Jul 1, 2014 (gmt 0)

It would come as no surprise to see limited testing before the roll-out. Stand by for your feed looking busy.

Two things stand out about the sneakers pictured above in a screenshot from Twitter. First, their list price is a cool $170 million (though we imagine that’s a glitch).

Second, there’s a “Buy now” button included in the tweet.

What’s that you say? You didn’t know you could buy stuff directly from a tweet? Neither did we. So what do we have here?Report: Twitter Shopping Buy Now Button Appears In Tweets [recode.net]
So did Fancy accidentally make public another Twitter Commerce experiment? Is Twitter starting to facilitate in-tweet purchases?

The companies aren’t saying. Twitter spokesman Jim Prosser declined to comment, and Fancy execs didn’t immediately respond to requests for comment.


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