Twitter will generate nearly $1 billion in ad revenue next year due to a surge in mobile advertising on its Web microblogging service, according to a report released on Wednesday.
Mobile ads will account for roughly half of Twitter's advertising revenue this year and will make up more than 60 percent of the company's ad revenue by 2015 according to research firm eMarketer.[url]Report: Twitter Ad Revenue Could Reach $950 Million in 2014[/url]
The increasing popularity of Twitter's mobile ads - introduced in March 2012 - caused eMarketer to raise its 2014 ad revenue estimates for Twitter to $950 million, versus its previous estimate of roughly $800 million. Twitters' ad revenue this year will total $582.8 million, according to the report, roughly double what it was in 2012.