Msg#: 4547183 posted 5:42 pm on Feb 20, 2013 (gmt 0)
We’ve been testing the Twitter Ads API since January with our partners, and today we’re officially launching it. We think it will give you a fuller set of options to manage advertising on Twitter.
What this means is that as marketers, you’ll soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns — and integrate them into your existing cross-channel advertising strategies. Equally important, users will continue to see the most relevant Promoted Tweets from advertisers. With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.
In addition to this new Ads API, we’re very pleased to announce the first five partners who have built on our platform and are beginning to offer Twitter advertising features to a limited number of their clients: