Msg#: 4467572 posted 8:02 pm on Jun 20, 2012 (gmt 0)
The ASA have no powers. Rooney / Nike can carry on doing as they please. Only if ASA refer the case to a higher authority would the tweets be banned.
The ASA only offer guidance and assistance. They have the least teeth of all the toothless watchdogs we have in this country.
The only "crime" rooney / nike have committed is not indicating that the tweets were an advertisment.
It's happened before with celebrities promoting chocolate bars, toiletries and cars. I'm more amazed they would treat their fans with contempt just for a free lease of a Range Rover or a crate of Snickers.
Msg#: 4467572 posted 8:48 pm on Jun 20, 2012 (gmt 0)
There was time ( waaaaay back in the day, early days of the ASA ) when we would run a new campaign ( in rough ) by the ASA ..and if they said " you are pulling our leg , nah leave it"..it would not go live..without their "recommendations" being incorporated..
Being shamed in the "trade" and having people "tut tuting" you in the bars around Tottenham Court road and Goodge street was "not on"..
Then came Maggie and Murdoch and the Saatchi's..and ethics went swiftly down the drains at Centre Point..and the ladies of SOHO had the high moral ground over most of the heads of the UK ad business..
And the press discovered that the "fleet" is indeed lower than the street ..so they rode the gutter straight to the sewers below..
I left it all about then and retired to the country ..)
I didn't know spud could type..other than long rows of X..maybe his tweets are "ghosted" ? :) His other "writing" is ..
Msg#: 4467572 posted 11:14 am on Jun 21, 2012 (gmt 0)
I was right ..It wasn't spud ..he just has "me chillin" programmed in by someone for him apparently , the tweet was indeed "ghosted"..:)
From The Register..
Followers of Wayne Rooney might have mistaken his tweet about Nike in January as a genuine expression of the footballer's thoughts, the ASA suggested. In fact, the tweet was composed by "a member of the Nike marketing team".