I am quite agree with Satya Patel When I looked at twitter I love to use. But I dont find much popularity of discovery product of Twitter
Twitter is the soapbox you can stand up on to shout out a message. it's simple and effective which is why celebrities love to use it.
Facebook is the photo album you can fill up and say 'look at me'. It's more involved, requires more effort and caters to a different bunch(not counting internet marketers who jump on everything).
The problem with both: neither of these is anything more than a branded platform, it's the PEOPLE who make either service worth a dime. Without users the platforms aren't worth the server space they occupy. The next great platform will render both twitter and facebook obsolete, despite these rather fantastic egos.
Controlling the mob doesn't make you a superstar so I rather hate hearing such boastful claims out of either 'platform'. I find it self aggrandizing.
Not users, user accounts. More than half of twitter accounts are robots/ghosts. And those that are not are just one of many accounts people hold. I have 4, for example.
I just don't see Twitter, in its current form, to grow active users by 400-500%.
Twitter has solid positives in store. it has the hold on the universal ID that has been tried before and never adopted. No one else has something as ubiquitous as Twitter's @moniker. I can put that on a business card and people will know where to find me and reach me even without having access to my phone number or email. It's actually easier to remember and use. neither Facebook nor Google+ have anything like that. As for yahoo and MSN, their user handled are tied to specific products and not portable to other apps and apis easily.
That's just one of the value proposition that Twitter offers - as a unique selling point.
I disagree that the @moniker ID is a game changer.
Easy to remember, ubiquitous, put it on my biz card so people can contact me... the same points can be made about a domain name. And all you need is an ISP if you have my domain. You don't need to be one of the relatively few (compared to the total # of web users) that understand Twitter. My Dad can find a website. He's got no clue what to do with a Twitter handle.
One problems with domains is that many complain that alot of the good ones are gone. Won't Twitter handles suffer the same issue if they grow to 2B users?
|Twitter has solid positives in store. |
Agreed. But I don't think that they'll grow 400-500% in their current form.
I agree that Twitter is still for the initiated, but email or domains are not open formats ready for APIs the way a Twitter ID is. With my Twitter ID, I can plug into many apps and APIs bringing over all of my basic info as a user, my contact, my history in within another app.
Domain names are far more difficult to obtain and maintain for the average user.
Twitter and Facebook have been embraced by the establishment, you may have noticed that they both receive free publicity on many TV commercials and print ads for example. Google does not so I'd suggest sticking with the big two that are established and readily recognizable, unless you have unlimited resources to push ALL social media.
example: Want to talk to Shaquille O'neal directly? Twitter is your place because it's his. Diesel!
Most importantly even out of its current users, how much are actually active users.
Facebook also claims to have 850 million users but the real question is how much are actually active.
While as per web standard actual active users might be around 10% to 25% depending on the engagement parameters of once/week. The figures still seems to be highly inflated as claimed by facebook or twitter.
That's why advertisers could not benefit much when they plan to have ROI based ads.
Now twitter is taking this to next level by getting overtly ambitious.
This is foot in mouth statement by Satya that's for sure. Forget about growth plans first they should have a smart strategy to retain the existing users and covert them into active users.
[edited by: engine at 4:36 pm (utc) on May 7, 2012]
It looks like there are no "true" stats, mostly numbers are pure guesstimatations.
Twitter is said to have 100M monthly active users (50% are active at least once a day)
FB has 900M monthly active users.
However, at least 5% are faked accounts.