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Twitter Gears Up For Small Business Advertising Starting March
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msg:4418823
 3:39 pm on Feb 17, 2012 (gmt 0)

Twitter Gears Up For Small Business Advertising Starting March [blog.twitter.com]
Soon, small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March, we will introduce a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

We’ve partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.

Starting today, American Express Cardmembers and merchants can register to participate in the initial introduction of this new offering via ads.twitter.com/amex. We will launch this new offering more widely later this year.


 

Sgt_Kickaxe




msg:4418911
 6:57 pm on Feb 17, 2012 (gmt 0)

The ads, which Twitter calls “promoted products,” will begin appearing within the flow of users’ messages in late March.


~ As a user I would hate this move if the tweets are not CLEARLY labeled as paid.

~ As a webmaster I'm not likely going to want to display feeds when they may be stuffed with competitor ads (which I don't get paid for).

~ As an advertiser - it's about time.

My worry would be a mass exodus of celebrity users. Imagine Nike's feed being stuffed with Reebok tweets etc. I hope the gamble pays off but Twitter wasn't without it's spam problem before this.

seoskunk




msg:4418986
 10:06 pm on Feb 17, 2012 (gmt 0)

Good, its great to see a new advertising channel opening up!

creeking




msg:4419278
 8:37 am on Feb 19, 2012 (gmt 0)

and short domain names will become even more valuable.


...makes it simple for companies of any size to grow their businesses using our Promoted Tweets...

henry0




msg:4419308
 12:55 pm on Feb 19, 2012 (gmt 0)

Why only Amex?
As far as I know due to Amex inherent acceptation fees
many small online biz and brick and mortar biz owner won't accept Amex, so are they barking at the wrong tree?

<edit>adddendum</edit>
Further, if I am not personally carrying an Amex card I cannot even review the offering?

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