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An approach to Twitter “How to”
Aims at beginners and moderate users

 1:56 pm on Feb 14, 2012 (gmt 0)

An approach to Twitter “How to”

The following aims at Twitter beginners and moderate users.
Advanced users please, jump in and share your experience.

If you do not have a Twitter account read this first and register, if you have one then, question yourself: Do I favorably expose my brand?
Is my business genre and specifics clearly exposed through my Twitter account background image? If not you will be better of creating a new background image including your logo and a few strong images/words best depicting your business.

Your “war name”: Make it meaningful and related to your sector of activity, try to make it short as people tweeting back will only have an available number of spaces and characters equal to 140-(your pseudo) even less if including an URL.
Fortunately, Twitter shortens URL to 19 chars.
So if posting a link the available num chars and spaces is 140 - (any pseudo + 19)
If tweeting from your Twitter home page then you could use 140 -19 as your pseudo is not accounted for.
It helps to get used to tweet length, you should not tweet out of impulsion, prepare in your text editor a few versions of your next tweets.
Copycat tweet does not work, it results in a warning stating: “You already Tweet it”
You could reuse a previous Tweet but not in the same session

Do not tweet and expect in return followers just by being there and casting your tweets to the wind. Check who’s following whom and follow twitters you have interest in.

This statement should be your motto “My interaction on Twitter should be driven by making myself valuable to my followers and those non following me yet!”

Set a goal, for example aim at gaining 1000 quality followers in 30 days.
Do not rest your quest during Weekends and keep an eye on it by using your smart phone.
Expect to spend about 2 hour daily working on it.
What you should not expect: Using Twitter as a direct and obvious web-marketing tool for your Website.
You will trigger visits to your site by interacting with other Twitter users.
Post only meaningful well-constructed tweets and only a link related to your tweets’ content, not aiming directly at your index page.
“Red widgets” for sale @ mySpam.com is a No No!
Something in the line of: “Just posted the results of my new research on red widgets extinction in 23 US States” will fly better. (104 chars including an URL leaves 36 for primary users pseudo)

Important detail: Note I wrote above “quality followers” think about followers in terms of complementary or related content and in the same fashion you envision a potential web link exchange source.
Post intriguing, valuable, factual, teaser tweets.
Do not spam or use white gloves!
Use Twitter to provide exposure to your content, say something interesting related to your most recent web content. With little luck, you could be re-tweeted thus cranking on some viral MKTG effect

Acknowledge new followers and add a tad of your own marketing in your thanks’ tweet, but again use judgement and never over do it.
To avoid posting twice the same tweet include in your thanks something related to their own interest, it shows that you care.

Avoid (while building up your followers base) seeking follower with many thousands followers, if you take time to survey the followers (and you should) you will realize that the bulk of followers is mostly built out of “fluff” without real “meat”. Prefer taping in the range of 200 to 500 as they still self manage their own base and do not use Twitter “laborers”.

Seeking followers out of your category range:
Many categories offer added benefits such as Journalists, Pro Photographers, Publishers, Writers, and indeed if you sale something any category that could be interested by your range of offerings and could afford your product or services.

Keep in mind that you are building a network of followers leading to a potentially profitable future business relationship.
Do not blindly follow back; you could be in for a surprise, like inviting followers relevant to the “unregulated professions” range!

Putting at work the “Following” and “Followers”
This calls for doing some homework, remember to seek and follow only quality tweeters,
Click a follower’s image and review the short background if it includes a link to the follower’s website save the URL in a “Tweet contacts” browser dir then review his/her site, and make a note it you are interested in seeking a relationship with the web owner.
Don’t do anything yet, go back and post one or two tweets to the twitter you wish contacting. The next day go back to the website, find a direct or email contact and go for it, starting by mentioning your following reciprocity, then include your usual dog and pony show to seek a link exchange that will benefit both of you etc. You know the story.

Using Twitter search capability: In your account go the search bar, for example if you have interest in multicolor widgets, enter the term preceded by the # sign and review the results.
What have you done, simply using the tag power, now put it at your service, again your field is multicolor widgets, then one of your first tweets should contain: loren #multicolor ipsum #widgets non eram nescius, then next time any user searches for multicolor widgets you will be listed in the results, not too bad!

The following ending paragraph relates only on personal experience.
It could help you to have a G+1 button on landing pages mentioned in your tweets, and since I already cut the Twitter topic’s line, you may disagree with the following but I have seen a traffic increase by inter-connecting all my social network accounts, however it too early to make a sound judgement on causes/effects.

[edited by: engine at 3:32 pm (utc) on Feb 15, 2012]
[edit reason] typo [/edit]



 7:53 pm on Feb 14, 2012 (gmt 0)

I'd prefer a very short list of interesting people over a large all inclusive list. Sometimes we get so caught up in being the biggest/best that we don't stop to ask ourselves if that's actually a good thing.


 8:12 pm on Feb 14, 2012 (gmt 0)

How short of a list is relative and probably in direct relation to your very own genre, what matters is "quality", I consider short in the range of 500 to 1000 quality Tweeter's users.
Look at he the "Fluff" that, most of the times, shows in account in the tens of thousands users.


 9:22 pm on Feb 14, 2012 (gmt 0)

I wish I had 2 hours for twitter another 2 hours for facebook and another 2 hours for google+ fact is I just can't find the time for any of them. Good post though and one I will look at when I can hire me a social guy/gal to come in and do all the social gigs.


 10:46 pm on Feb 14, 2012 (gmt 0)

Two notes of Twitter "etiquette": (1) Do not post so often that you fill up your followers' timelines with annoying chatter. Use once an hour as an initial guideline, then vary up or down as needed. (2) Direct interaction with followers is important to your followers. If one of them sends you a tweet, have the courtesy to @ back now and then.


 6:46 am on Feb 15, 2012 (gmt 0)

Every morning I load up a script that posts every 30 minutes, 12 hours a day. Takes 5 minutes, but I could choose to have that script pull from a recursive file and never attend it at all.

I also include ads from my site advertisers. This enriches ad campaigns and increases sales. Branding reach has also increased significantly.

In less than 1 year I have well over 15k Twitter followers. I follow no one.


 12:03 pm on Feb 15, 2012 (gmt 0)

Henry0, thanks for the post, but but this beginner doesn't understand most of your OP.

You start off by talking about Tweeter but don't explain what it is. Is it a tool to use one's Twitter account, or just a misspelling of Twitter? What the heck is a "your pseudo"? There seems to be some useful advice in there somewhere but as there is no consistency in your use of terminology you don't make it easy for beginners to follow you.

And when you start talking about "Tweeter labourers" and not "seeking follower with many thousands followers" you've lost me.


 12:27 pm on Feb 15, 2012 (gmt 0)

OK for a start, yes, there is typo,
then don't you know what a pseudo is; is "oddsod" your real name? Probably not, then it's a pseudo.
And again yes it's a typo, but one could figure it out, it stands for "laborer".
if you want to keep an almost permanent exposure then you could hire an intern to do your job.


 7:28 pm on Feb 15, 2012 (gmt 0)

I'm a Queeter to be honest - I've quit Twitter. But when I was doing it, I was thinking about such things...

Use once an hour as an initial guideline

If you post once per hour and I see that in your stream, I will never add you.

If you are in my stream and you suddenly start posting once per hour, I will immediately drop you.

If you post more than twice per day and the quality of the posts is anything other than excellent, I will drop you.

This statement should be your motto “My interaction on Twitter should be driven by making myself valuable to my followers and those non following me yet!”

Exactly. And nobody can do that every thirty minutes.

I think one key is deciding what Twitter is doing for you. I think there are various modes as, for example

- broadcast mode: you really aren't reading your stream, but you use it as a way to get info out. This works for ISPs, for example, who tweet system updates

- listen mode: you use Twitter to track chatter. Zappos is famous for doing this well.

Thinking about the mode you're in helps you define and refine your actions.


 12:13 am on Feb 16, 2012 (gmt 0)

If you post more than twice per day and the quality of the posts is anything other than excellent, I will drop you.

I'm with you on this, and I agree with kickaxe, in that I'd rather have a smaller list of focused, valuable contancts than a huge one.

Also, I have to wonder if the people who subscribe to a bunch prolific people really have a chance to read more than small fraction of the tweets they receive. Thousands of followers wouldn't have much value if only a few ever read your tweets.


 1:28 am on Feb 16, 2012 (gmt 0)

A search on Google "Does Google index tweets" with a date set on "Last year" to weed out old results generates a few interesting results, among those, one mentioning SEOmoz, depicts a few interesting experiments.
Experiments on Google+ and Twitter Influencing Search Rankings [seomoz.org ]


 3:12 am on Feb 16, 2012 (gmt 0)

If you post more than twice per day and the quality of the posts is anything other than excellent, I will drop you.

I'm with you on this, and I agree with kickaxe, in that I'd rather have a smaller list of focused, valuable contancts than a huge one.

But that's *not* how most Twitter followers react.


 1:21 pm on Feb 16, 2012 (gmt 0)

One thing I've found interesting is the way more posts = more followers, and the relationship is direct. These followers are sometimes bots, who don't stick around unless you follow them back and who don't interact. And sometimes they're follow spammers who are just out for the follow back, again with little possibility of interaction. But there's also the way that frequent posting makes you more visible on the site as a whole, through Twitter search and the possibility of getting retweeted.

I'm another who will unfollow too-frequent posters, but where I draw the line depends on how interesting their tweets are.


 1:36 pm on Feb 16, 2012 (gmt 0)

I am not sure that frequency matters,
quality is paramount, although if it becomes overwhelming we all know that the Twitter account's owner is not the tweets generator.

Indeed quality leads to re-tweets


 2:42 pm on Feb 16, 2012 (gmt 0)

@ergophobe It sounds as if you thought I was referring to hourly "robot" tweets. I was not. I meant to refer to avoiding incessant chatter as has been the case with some I've followed, who post *only* either references to sages of the past (e.g. Socrates or Lao Tsu) or citations of current news (e.g. the URL of this thread). Boring. Hourly? Personal and fresh.


 3:10 pm on Feb 16, 2012 (gmt 0)

Twitter is a tricky thing I think. 1000's of followers is a good thing, but following 1,000's is not. More is not always better, sometimes it's just more. I got the wheel rolling on it and then it just seemed like jabber as people were posting. Like anything else the question would be "What do I want Twitter to accomplish?". It's a very time intensive project...can someone tell me what benefits they've seen from this for their company?


 3:44 pm on Feb 16, 2012 (gmt 0)

Some benefits:
    Greater exposure
    Access to related/complementary contents
    Eventual link exchange
    Tying valuable tweets with *specifics links will generate visits
    ** More frequent G visits

* Remember that posting a link should support your baiting tweet, simple tweet leading to generic area is not good enough.

** There are lot of noises about figuring if G includes social activities in its algo


 8:31 pm on Feb 16, 2012 (gmt 0)

Does Twitter bans or deletes a user's profiles' as FB and G-AdSense?


 9:18 pm on Feb 16, 2012 (gmt 0)

Ban or Block:
Yes in two ways,
A) Yours:
-> Login your account -> Go to the profile of a user you wish to block -> Click the user's icon -> Select "Block"

B) By Twitter:
It could happen for a few obvious reasons such as
Spamming, linking to malware, using automated tools to follow, sending over and over the same tweet etc... you get the idea.

Read this:
Twitter Rules [support.twitter.com ]


 3:54 am on Feb 17, 2012 (gmt 0)

Well, thanks for the insight and the related link is very useful.
Ban would mean suspend user's account for some definite time and deletes means accounts goes offline forever.

Personally, I think ban shouldn't be for lifetime and any account whatsoever shouldn't be deleted at all. If they do censor at discretion or (their) rules then why not organisations and government censor them at discretion and rules.


 1:38 pm on Feb 17, 2012 (gmt 0)

I tend to tweet, on album & DVD releases, spotify playlists, dvd trailers and such its been slow going but its starting to grow. I find the more I follow the more follow me. One thing that really help is if you have a popular site/facebook page with which you funnel followers from. We hav'nt so obtaining followers is kind of slow.

Today a major brand starting following us on twitter which was really nice too see, might give us a nice boost.


 2:34 pm on Feb 17, 2012 (gmt 0)

Good for you. Keep us posted on progress.


 1:25 pm on Feb 19, 2012 (gmt 0)

If you have paid attention when gathering your first 400 followers, you will almost need no action in getting more quality followers, you will get your daily harvest of followers just by being in "cruise control",
relax and watch the show!

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