| How Some Twitter Campaigns Can Backfire
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engine
msg:4411489 | 2:23 pm on Jan 27, 2012 (gmt 0) |
How Some Twitter Campaigns Can Backfire [dailymail.co.uk] Jumping on the social media bandwagon, McDonald's last week launched a campaign featuring paid-for tweets, which would appear at the top of search results.
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The Big Mac has come under attack, after McDonald's became the subject of an outburst of vitriolic hatred on Twitter when critics hijacked a promotional hash-tag created by the fast-food giant.
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lexipixel
msg:4412904 | 12:08 am on Feb 1, 2012 (gmt 0) |
I like the FORBES title: #McDStories: When A Hashtag Becomes A Bashtag
[forbes.com...]
I really like the word "bashtag".
Google's custom range search shows the word "bashtag" has grown from a few hundred results the first week of January 2012 to over 200k results today -- it may be a candidate for a new Oxford English word of the year, (like "unfriend" was in 2009).
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xword_5601
msg:4424083 | 10:49 am on Mar 2, 2012 (gmt 0) |
An attempt to launch a Twitter campaign in the midst of a bitter strike affecting thousands of passengers did backfire for Qantas.
The company hoped to generate some positive PR with a post asking followers to suggest their dream in-flight experience using the hashtag #qantasluxury. McDonald's recent social media marketing attempt on Twitter backfired big time as Twitterers used the hashtags as an opportunity to bash the company and its food.
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