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Twitter Is Rolling Out Its Self-Serve Ad Platform

 9:15 pm on Dec 1, 2011 (gmt 0)

Twitter Is Rolling Out Its Self-Serve Ad Platform [adage.com]
Twitter began the roll-out of its long-awaited self-serve ad platform with electronic payments enabled -- a cornerstone of its revenue model -- in mid-November with a group of fewer than 20 advertisers.

A self-serve tool has been planned since Twitter unveiled promoted tweets with six advertisers in April 2010. But the company has been methodical in rolling out advertising products and has grown its customer base of advertisers buying promoted tweets, accounts and trends slowly.

There are 2,400 advertisers on Twitter, split between the direct sales team, which handles Fortune 250 company accounts, and the inside sales team, focused on small- and midsize businesses, which comprise major global brands as well as firms with just a handful of employees.



 11:34 pm on Dec 1, 2011 (gmt 0)

Fewer than 20 advertisers, maybe.

More than one tweet in 20 is an ad. Fact.

And almost half of them get retweeted - people RETWEET an ad? Why do they do that?

Adblock, come back, all is forgiven ;)


 12:09 am on Dec 2, 2011 (gmt 0)

Twitter waited so long before to start a business model and now they're launching this product, I think they'll have done a great job I'm sure.

If I remember they're offering sponsored themes so you gain more exposure to your potential audience to get more followers, then there are sponsored tweets, useful to gain the same increased exposure, plus a good analytics system. It seems interesting although I couldn't use it.

Someone has tried it?

Robert Charlton

 7:17 pm on Dec 3, 2011 (gmt 0)

sponsored themes

Inasmuch as I can determine, there's no such thing on Twitter.

"Sponsored themes" apply to WordPress, and Matt Cutts has suggested that they can get you in trouble... [mattcutts.com...] We were just discussing them in a Supporters Google SEO thread here (paid support required for access)...

How to remove thousands of garbage links

From what I can tell, Twitter offers only "Promoted Tweets", and there's a basic twitter help article here...

What are Promoted Tweets?
https://support.twitter.com/articles/142101-what-are-promoted-tweets [support.twitter.com]

I don't (yet) see any reference in the article to the self-serve platform.


 12:29 am on Dec 4, 2011 (gmt 0)

sorry the exact name was promoted trends


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