Msg#: 4378668 posted 4:05 pm on Oct 25, 2011 (gmt 0)
Unless i'm mistaken, you buy access to the hashtag, so that the ad runs on that. Does it give you opportunities for followers, I guess it would, but i'd suggest it's more for branding, or to sell a product or service.
Msg#: 4378668 posted 11:45 am on Feb 25, 2012 (gmt 0)
Since all Promoted Tweets start out as regular Tweets, there is not a single ďadĒ in our Promoted Tweets platform that isnít already an organic part of Twitter. This is distinct from both traditional search advertising and more recent social advertising.