Microsoft Bing and Twitter renewed their real-time search agreement, the companies confirmed. They also alluded to "bigger and better things" in the future.
Twitter and Microsoft (NASDAQ:MSFT) search engine found a way to do what Google (NASDAQ:GOOG) and Twitter could not, agreeing to renew their deal to integrate tweets in Bing's search engine.
A Twitter spokesperson couched the news via a faux tweet exchange between Twitter and Bing on Storify, which included this line: "Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know." The companies also pledged to "do bigger and better things."
So Bing succeeds where Google failed? Nice. I suspect that's in part because Bing didn't have the aggressive hunger to devour every last morsel of personal data that could be scavenged from the tweet stream, but who knows. I have no doubt that brilliant minds at Google have already held meetings to determine how to best obtain the information anyway, the CEO said as much a month ago.
As Bing steps, slowly, closer and closer toward web integration & domination. In the words of President Roosevelt "Speak softly and carry a big stick [appraisalnewsonline.typepad.com]; you will go far". Bing + Yahoo + Facebook + Twitter + "next victim" = Bing ?