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Report: Twitter Ad Revenue Could Reach $150 Million in 2011

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Msg#: 4257926 posted 5:21 pm on Jan 25, 2011 (gmt 0)

Report: Twitter Ad Revenue Could Reach $150 Million in 2011 [bits.blogs.nytimes.com]
Twitter has 200 million users, $360 million in venture capital and a valuation of $3.7 billion.

And it’s looking as if the company can add something else to its résumé: real revenue. Twitter is on track to earn $150 million in advertising revenue this year, according to estimates from eMarketer, a research firm.

Though Twitter’s advertising revenue is dwarfed by Facebook’s, it will most likely triple this year, up from $45 million last year. It could reach $250 million in 2012, eMarketer said in its first report to analyze Twitter ads.


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