I recently launched a new website for my company and want to kickstart a twitter campaign - partly for increasing exposure, and partly because we are now all sure that social media plays a part in rankings.
The company has about 250 pages of unique content and about 150 employees. I was thinking of kickstarting the twitter campaign by getting some of the staff to start tweeting about the website and posting links to some of our content - as well as retweeting our main account.
My question is this. Does anyone know if Twitter or Google track the IP address of a tweet. I wouldn't want to get penalised in Google for seeming to game Twitter.
Hi, I've been managing small targeted twitter campaigns for about a year now and have found the most successful to have a business function that is relevant to your business. Ask yourself how can twitter help your business internally and most importantly externally improve its communication.
The key is to get your customers to communicate with you either in a support capacity or sales etc etc.
Sorry, I didn't actually answer your question about 'penalties', just don't over do it with keywords and retweets, there is limited mileage in replicating tweet activity through internal accounts so focus on communicating with the outside world and you will see better results.
Yes you will get penalised if seen as spam but you will have to do a lot of it.