homepage Welcome to WebmasterWorld Guest from 50.17.176.149
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Website
Home / Forums Index / Social Media / Twitter
Forum Library, Charter, Moderators: rumbas

Twitter Forum

    
UK's OFT Investigates Celebrity Undeclared Endorsements on Twitter
engine




msg:4251332
 2:51 pm on Jan 10, 2011 (gmt 0)

UK's OFT Investigates Celebrity Undeclared Endorsements on Twitter [guardian.co.uk]
How does a celebrity declare their affiliations to certain brands in fewer than 140 characters? Many may have to learn, after a clampdown by the government's consumer watchdog on non-declared endorsements in blogs and on social networking sites such as Twitter.

The Office of Fair Trading (OFT) has begun a crackdown on Twitter users and bloggers using their online presence to endorse products and companies without clearly stating their relationship with the brand.

In the first of its kind, the OFT has brought a case against a PR firm that was discovered to be paying bloggers to write effusively about its clients.

 

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Social Media / Twitter
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved