homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Social Media / Twitter
Forum Library, Charter, Moderators: not2easy & rumbas

Twitter Forum

UK's OFT Investigates Celebrity Undeclared Endorsements on Twitter

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4251330 posted 2:51 pm on Jan 10, 2011 (gmt 0)

UK's OFT Investigates Celebrity Undeclared Endorsements on Twitter [guardian.co.uk]
How does a celebrity declare their affiliations to certain brands in fewer than 140 characters? Many may have to learn, after a clampdown by the government's consumer watchdog on non-declared endorsements in blogs and on social networking sites such as Twitter.

The Office of Fair Trading (OFT) has begun a crackdown on Twitter users and bloggers using their online presence to endorse products and companies without clearly stating their relationship with the brand.

In the first of its kind, the OFT has brought a case against a PR firm that was discovered to be paying bloggers to write effusively about its clients.


Global Options:
 top home search open messages active posts  

Home / Forums Index / Social Media / Twitter
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved