Twitter is testing out a new feature that will enable businesses to claim their Place--expanding the functionality of its geolocation feature. The move could make Twitter Places much more valuable as a business tool and potential marketing platform, and puts Twitter in direct competition with Facebook and Foursquare.
I typically have trouble with my retailers getting them to pay us for working on the G places stuff. I have only one client that has tried Foursquare and both he and I were unimpressed.
But, Twitter. Hmmm. I will take a hard look at it. We like Twitter. It's easy and understandable. (People have got to realize that with the current economics, no one has time to do a lot of extra stuff. All staffs are being pushed to the limit, especially managers. It had BETTER be easy and effective to get attention.)