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Twitter Starts Trialling Ads In Users' Streams
engine

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Msg#: 4225019 posted 6:18 pm on Nov 1, 2010 (gmt 0)

Twitter Starts Trialling Ads In Users' Streams [adage.com]
Starting today, Twitter will drop advertising into individual users' Twitter streams, also known as timelines, according to people familiar with the matter. Longstanding Twitter advertisers Virgin, Starbucks and Red Bull have bought into this new service.

Marketers have already been able to buy what is called a Promoted Tweet that appears at the top of searches on Twitter.com, as well as within the streams of users who already follow that company. But this new kind of paid ad would appear in a user's Twitter stream regardless of whether they follow that advertiser or search for anything on Twitter. Users will be targeted based on the kinds of people and products they already follow, though not all users will necessarily see ads. For example, someone who follows other coffee companies or who follows people who write about coffee would be a target candidate for a Starbucks-paid Tweet.

 

httpwebwitch

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Msg#: 4225019 posted 1:02 pm on Nov 2, 2010 (gmt 0)

Well, you all knew it was just a matter of time... I'm surprised they held off for this long. I only follow people, not companies - I wonder what ads I will see?

jkovar

5+ Year Member



 
Msg#: 4225019 posted 1:44 pm on Nov 2, 2010 (gmt 0)

Well, you all knew it was just a matter of time... I'm surprised they held off for this long. I only follow people, not companies - I wonder what ads I will see?


You'll see whatever pays the most and has the most generic targeting parameters. If I were you, I'd pay attention to these tweet ads just so I could find new niches.

weeks

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4225019 posted 1:59 pm on Nov 2, 2010 (gmt 0)

I assume this is only where you follow someone.

I have one of my client's tweets posted on his website via Twitter's widget.... No following. Are we going to see ads in this stream? I assume not, but it's unclear.

Twitter certainly has the right to do this, but I think this is going to have people taking a hard look at what has been a fun service. This now appears to be "sign up for spam" to me. Maybe not, but I don't think this is like the annoying ads next to my Hotmail messages from Hotmail. Good luck to them with this.

albo

5+ Year Member



 
Msg#: 4225019 posted 4:53 pm on Nov 2, 2010 (gmt 0)

Since I use Twitter® as a news source, I reckon I'll now be bombarded by "spam Tweet®s". I'll have to reconsider whether I want to watch words from their sponsors.

Sgt_Kickaxe

WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time



 
Msg#: 4225019 posted 6:34 pm on Nov 2, 2010 (gmt 0)

Celebrities use twitter and they will not tolerate the appearance of sponsoring companies in an unsolicited manner. I suspect twitter will lose many of them which is a shame, you know the advertisers will target them with reckless abandon.

I think Twitter is near it's peak now.

moTi

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4225019 posted 12:28 am on Nov 3, 2010 (gmt 0)

cautiously lifting billboards between human interaction. yeah, way to go. business models of social networks are so pathetic.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4225019 posted 12:34 am on Nov 3, 2010 (gmt 0)

I'd rather see display ads on the right hand panel of the new web interface. But then that wouldn't catch all the third party apps that people use to interact on Twitter.

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