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Twitter Creating User 'Interest Graph'

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Msg#: 4204886 posted 5:29 pm on Sep 21, 2010 (gmt 0)

Twitter Creating User 'Interest Graph' [telegraph.co.uk]
Twitter is building an "interest graph", which will help brands target people more effectively via "promoted tweets", the service’s advertising format.

Shiva Rajaraman, a product manager at Twitter, said: “Moving forward, [with promoted products] we are looking at introducing a targeting mechanism [which is based on an interest graph] … We can build out a person’s interests based on who they are following”.
“We are experimenting how we can assemble those pieces of information together and show people’s interests,” he explained.

Rajaraman stressed that people’s interests would not be attached to their name, but people’s interests in genres, such as "computers", would be grouped together for the purposes of brands.



WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 4204886 posted 2:37 am on Sep 22, 2010 (gmt 0)

Sounds like targeted advertising and, eventually, the sale of raw demographic data. How do you monetize a social media site, after all?

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