homepage Welcome to WebmasterWorld Guest from 54.166.148.189
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Social Media / Twitter
Forum Library, Charter, Moderators: rumbas

Twitter Forum

    
Twitter Creating User 'Interest Graph'
engine




msg:4204888
 5:29 pm on Sep 21, 2010 (gmt 0)

Twitter Creating User 'Interest Graph' [telegraph.co.uk]
Twitter is building an "interest graph", which will help brands target people more effectively via "promoted tweets", the service’s advertising format.

Shiva Rajaraman, a product manager at Twitter, said: “Moving forward, [with promoted products] we are looking at introducing a targeting mechanism [which is based on an interest graph] … We can build out a person’s interests based on who they are following”.
“We are experimenting how we can assemble those pieces of information together and show people’s interests,” he explained.

Rajaraman stressed that people’s interests would not be attached to their name, but people’s interests in genres, such as "computers", would be grouped together for the purposes of brands.

 

tedster




msg:4205103
 2:37 am on Sep 22, 2010 (gmt 0)

Sounds like targeted advertising and, eventually, the sale of raw demographic data. How do you monetize a social media site, after all?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Social Media / Twitter
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved