|Foursquare Splits Into Two, With New App, Swarm|
|We spend a lot of time talking to people about Foursquare, and we constantly hear they use Foursquare for two things – to keep up and meet up with their friends, and to discover great places. Every month, tens of millions of people open up the app to do each. |
But, as it turns out, each time you open the app, you almost always do just one of those things. At home, you may be searching for a place for dinner. After dinner, you are probably looking to see what friends nearby are up to. That’s why today, we’re announcing that we’re unbundling these two experiences into two separate apps – Foursquare, and a new app called Swarm.
We built Swarm because you’ve told us how often you still have to text your friends: “where are you?” and “what you up to later?” We wanted to build a quick way for you to know these two things for all of your friends. With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today). Swarm will be available on iOS and Android in the coming weeks, and soon after on Windows Phone,...Foursquare Splits Into Two, With New App, Swarm [blog.foursquare.com]
|Swarm is for people who want the fastest and easiest way to connect with their friends. Foursquare is for explorers who want to know about the best spots, and to share what they’ve found with others. The two apps have been built to work seamlessly together… and we can’t wait until both apps are in your hands. |
I'd like to use 4sq to meet up with nearby friends - but very few people I know actually use it. So this only really works when I'm at digital conferences.
I don't think I've ever used 4sq as a local discovery tool. (I hugely prefer professionally-edited directories to UGC reviews).
Most of the time, I simply use 4sq to send "rich" (ie. location-tagged) posts to Twitter and Facebook.
I see lots of people posting to foursquare, and, as you say, it's particularly useful when you're at a conference or an event.
I assume Swarm will already have the foursquare user base, so it'll have some momentum.
I wonder if they decided on the split bc foursquare is losing traction and they predict it will fade away. Use existing user base before old app is too stale and port into new "hot" app. Continue existing.
I wonder how active Swarm will be. Everyone will have to download a new app.
The check-in factor was the main way most people I know used the 4sq app, so I wonder how well the neutered app will do. I fear they may be splitting their app up a bit too early.
Swarm may be anticipating visor technology.
You can see the obvious benefit of being in town and instantly knowing where all your friends are, who've chosen to make their location public.
Didn't the current 4sq, FaceBook, and to a lesser extent G+, do the same with their check-ins?